Riding the .com - the Naked Truth Behind ADS Funnels (use case)

It takes more than just a quality product to stand out in the harsh online retail industry.? Design, copywriting, and advertising must be strategically combined so here?at Lunatics Lab, we've mastered this art form. The transformative power of a well-thought-out sales funnel strategy is demonstrated by our experience working with a well-known customer, an e-commerce giant whose yearly sales turnover reaches the multi-million dollar barrier.

The E-Comm Dilemma

Our client's growth ceased despite their outstanding turnover, with conversion rates and average order values being below industry norms. The task at hand was complex: breaking through the growth plateau, improving the customer experience, and eventually increasing sales in a sector that is extremely competitive.

Lunatics Lab - the Method

Using a broad strategy and a combination of text, design, and ADS to boost the client's sales funnel:

• Redesign of the Ads Strategy: We dug into the data, focusing on target audiences and maximising “ad spend” on various channels. By retargeting the current audience, our dynamic ADS campaigns were designed to assist prospective buyers at every level of the sales funnel, from awareness to conversion.
• Copywriting with Conviction: Understanding the power of words, we reimagined the brand's narrative. From product descriptions to ad copy, every word was crafted to resonate, engage, and persuade, turning browsers into buyers and skeptics into brand advocates.
• Create to?Inspire: Our creative team overhauled the visual experience, making sure each touchpoint was both visually attractive and conversion-optimized. The purchasing experience was made unforgettable by compelling images, a consistent brand identity across every channel, and smooth interaction.

The Journey - ?Riding Out Storms to Gain Success

There were ups and downs?during our journey. Mixed results from early A/B testing forced us to swiftly pivot and go deeper. We improved customization and user experience by iterating on our landing pages and ADS by using real-time data and feedback. The turning point came when we recognized and took advantage of micro-moments in the customer experience, which increased engagement and conversion rates dramatically.

Important Metrics

The outcomes were astounding:

• 35% improvement in conversion rates in the first quarter.
• 50% increase in average order value due to content-integrated upselling and cross-selling tactics.
• higher rates of client retention, as shown by a 40% rise in recurring business.

Beyond Numbers

Not only were the KPIs exceptional in this project, but our client connection was also a key differentiator. Our ability to work together, communicate openly, and relentlessly strive for perfection allowed us to transform obstacles into chances for improvement. We became strategic partners with a stake in our clients' success, not just service suppliers.

Towards the Future - Persistent Innovation and Collaboration

The path we are on with our customer continues to evolve as we advance throughout this digital era.? Both the digital environment and the tactics we use are always evolving, so here at Lunatics Lab, we are?prepared to lead the charge, accelerating growth and providing value at each step as a result of our dedication to innovation, quality, and collaboration.

In the world of online shopping, where each click and sale matters, Lunatics Lab is a shining example of creativity, tact, and achievement. With this customer, our tale is about more than just overcoming obstacles. It's about creating new standards in the virtual economics.

"Disrupt, innovate, dominate" - Vlad C?mpean, Karácsony László , Ducu Botezat , Catalin Crisan , Laurentiu Stan , Stefan Paduraru , Borbely Levente.