The Ridiculously Powerful Business Lesson I Learned from a Goldfish (and a 9-Year-Old)

How did Brent Abbacchi, who is an awesome 9-year old entrepreneur, get his hands on my bestselling book, Brand Intervention?

His mom, Lacey Abbacchi, is to blame. Ridiculous? No. True? Yes.

I discovered Lacey on LinkedIn from an amazing video she published here. I instantly reached out to her because, in my opinion, it was absolute genius.

Fast forward and Lacey became my LinkedIn coach, we've become dear friends and yes, I met her terrific husband Tony and their awesome 9-year-old son, Brent.

Brent now knows me by "Uncle David" (or more probably, "the best, funniest, most awesome uncle on Earth" or something really close to that).

Now prior to Brent, Daymond John, Shark Tank star and FUBU CEO, reviewed my book and loves it, and social marketing expert Ted Rubin has called it "a work of art."

But Brent, to my knowledge, is the youngest entrepreneur to do a video book review of a business book versus something like Harry Potter, but something he could use "as an entrepreneur."

What's a Goldfish Got To Do With Branding?

Nothing. And everything.

Before I clarify that, let's see what Brent had to say (with cameo appearances by his mom, Lacey).

Brent's favorite part of the book is shown below on the left-hand page (the book is full-color and 8x10 in size and is designed with a large font for maximum impact, superior aerodynamic attributes, and minimal drag (yes, I am using racing terminology):

This video book review was too good to keep to myself.

I thank Lacey and Brent for making this happen.

And if you don't have your own copy, it has a 94% 5-star rating on Amazon, is an Amazon bestseller and eliminates the B.S. associated with branding for real.

Oh, and if you think I made up the part of Daymond loving the book, here is his Instagram post:

So there you have it.

The youngest entrepreneur to ever review my book and possibly any business book.

From the mouths of babes...