"Ridiculous" launch date strategy that keeps working
Mark Dhamma
The ‘$Mil-A-Month Mentor’ I Help 7-Figure Coaches, Consultants & High-Ticket Offer Owners Scale to??1M/Month Past clients include: Sam Ovens, Tai Lopez
Something weird happened during Day 3 of our 7-Figure Growth Accelerator…
We were discussing launch dates for a new high-ticket offer when Y (one of our participants) casually dropped this bombshell…
"By the way, from a numerology perspective, launching on the 28th is a really good date because it's a money number."
I'll admit it… my first internal reaction was skeptical.
This sounded like the kind of "woo-woo" advice that serious business owners might roll their eyes at.
But then she followed up with something that made me pause…
"Those born on the 28th, they're incredibly lucky with money. But if you use that, you can leverage the energy of 28 as a money number."
Here’s the weird thing about marketing psychology…
It doesn't actually matter if YOU believe in numerology.
What matters is that many of your potential clients might have subconscious associations with certain numbers, dates, or patterns.
In marketing, perception often trumps reality.
This reminds me of something I learned years ago from a mentor…
"The market doesn't care what YOU believe. The market only cares what THEY believe."
Think about it…
These decisions aren't made because CEOs are superstitious…
(Well, some probably are…)
They're made because companies understand that tapping into existing belief systems creates powerful psychological alignment.
Perhaps, she just did every major launch on the 28th…
So confirmation bias?
Maybe.
But when something works, I pay attention.
Now, I'm not suggesting you base your entire marketing strategy on numerology.
But I am suggesting you consider…
Sometimes the most "ridiculous-sounding" strategies are precisely what give you an edge over competitors who dismiss them.
Speaking of psychology and belief systems…
This Tuesday at 3pm EST, I'm hosting my "Self-Image Alchemy Workshop" where we'll explore something far more powerful than launch dates… your fundamental identity as an entrepreneur.
We'll be exploring how to consciously redesign your self-image to naturally attract high-ticket clients and 7-figure opportunities.
Whether you believe in numerology or not…
You'll walk away from this workshop with a transformed understanding of how your subconscious identity is currently limiting or expanding your growth.
To your best numbers,
Mark "The Mil-A-Month Mentor" Dhamma, MA
Trusted by 7-Figure Coaches, Course Creators, Infopreneurs & High Ticket Offer Owners to Quantum Leap Their Revenue To A Mil-A-Month.
Elevate Your Performance | Scale Your Impact | Leave a Legacy
P.S. As Y pointed out in the workshop, "People love to be in person." While Tuesday's workshop is virtual, I'm bringing the same presence and connection you'd feel in a physical event. The energy will be transformational.