Ride With Us, the powersports industry’s market expansion program

The first ride is a seminal moment in every motorcyclist’s life. It’s the moment the passion for riding is ignited. But there are hurdles to get to that moment. That’s where the MIC’s Ride With Us Moto Intro experience comes in. In about 45 minutes, people who have never before ridden a motorcycle get their feet up and experience their first ride, for free.???

Last week at the IMS show in Sonoma, CA about 100 people experienced the thrill of their first ride, and this was just the first stop of the nationwide tour. We put on a similar event in May, and?this video is a great recap.?

The Ride With Us Moto Intro is part of the industry-wide, comprehensive market expansion program we announced earlier this month (you can read more?here). This marks the first time that the powersports industry is closely collaborating on pursuing our shared vision of?more riders, riding more.

This effort is a couple years in the making, and we are launching in full force now that people are beginning to return to their pre-pandemic lifestyle. We want to continue to inspire people to try riding and then continue their journey to becoming lifelong riders.

We’d love to you see at the upcoming IMS shows scheduled for the Summer and Fall. Tickets to the shows are available through IMS at?Progressive IMS Outdoors | motorcycleshows.com.

·???????Chicago, Illinois: August 20-22 (tentative)

·???????Brooklyn, New York: September 3-5

·???????Carlisle, Pennsylvania: September 10-12

·???????Fort Worth, Texas: October 1-3

·???????Nashville, Tennessee: October 8-10

·???????Lakeland, Central Florida: October 15-17

·???????Atlanta, Georgia: October 29-31 (tentative)

·???????Southern California: November 19-21 (venue TBD)

We are just getting started on our journey. We welcome you to start your journey to becoming a rider.?Ride With Us!