Ride to Success Podcast launched a limited series

Ride to Success Podcast launched a limited series


11 of the cycling industry’s leaders, creators, and innovators to tackle the key trends shaping the industry’s future


The Ride to Success Podcast hosted by Pedro Couto Lopes offers unparalleled insights into how the cycling industry is adapting to new media trends and the evolving sponsorship landscape. With a focus on emerging opportunities and potential obstacles, this series equips listeners with the knowledge they need to stay ahead in a competitive and ever-changing industry.

Navigating the Future of Cycling: Mark Sutton on E-Bikes, Diversity, and Overcoming Industry Challenges


Redefining Cycling Marketing: Andrew Richardson on Authenticity, Storytelling, and the Future of Active Mobility


Championing Change: Oskar Scarsbrook on Women's Cycling Media, Audience Engagement, and Creative Inspiration


Rethinking Cycling Branding: Stefan van der Fluit on Product Innovation, New Media, and Sustainable Growth


Building Momentum: Sven Thiele on Grassroots Marketing, Industry Challenges, and the Future of Cycling


Authenticity in Action: James Vickers on Sponsorship, Sustainability, and the Future of Cycling Marketing


Shaping Cycling's Future: Jordi on Digital Marketing, Sustainability, and Embracing Innovation


A Creator's Perspective: Inigo Hawkings on Cycling's New Era of Social Media and Grassroots Influencers


A CEO's Perspective: Alberto Fonte on Building Community and Driving Change in Cycling


Building Brands: Toby Dahlhaus on engaging audiences in the cycling space


Women's Cycling: Dani Christmas on the evolving landscape of women's cycling-challenges, opportunities, and investment





Bite-Sized, Actionable Conversations

Episodes range from 8 to 20 minutes, making them easy to fit into even the busiest schedules. Perfect for a coffee break or a quick listen during lunch, each episode delivers sharp, actionable insights from industry leaders.

Guest Line-Up and Episode Schedule

The series features a stellar line-up of thought leaders and innovators:

  • Monday, 25th November – Mark Sutton, Managing Editor, Cycling Electric
  • Tuesday, 26th November – Andrew Richardson, Founder, Avelon
  • Wednesday, 27th November – Oskar Scarsbrook, Communications Director, Human Powered Health Cycling
  • Thursday, 28th November – Stefan van der Fluit, Founder & CEO, Flowbio
  • Friday, 29th November – Sven Thiele, Founder & CEO, Hotchillee
  • Monday, 2nd December – James Vickers, Endurance Sports Marketer
  • Tuesday, 3rd December – Jordi Pujol Rabasseda, Co-founder, Athletic Affair
  • Wednesday, 4th December – Inigo Hawkings, Content Creator & Cyclist
  • Thursday, 5th December – Alberto Fonte, Founder & CEO, Udog
  • Friday, 6th December – Tobias Dahlhaus, Account Director, Leo Burnett
  • Monday, 9th December – Dani Christmas, Cycling Commentator & Sports Director, CANYON//SRAM


Links to the Podcast:



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