Rick Owens & Beetlejuice Packaging: Collab For The Afterlife

Beetlejuice, Beetlejuice, Beetlejuice!

Beetlejuice is back, and this time, Beetlejuice packaging is everywhere. It’s not just about death—it’s about the fashion. For those of us who’ve cherished Beetlejuice since the original hit theaters 36 years ago, this collab would be to die for.

A lot of the Beetlejuice packaging is aimed at younger audiences even though we were the ones that loved it the first time around and are excited to revisit it as adults. So, we decided to create the packaging collab we want to see,?Beetlejuice x Rick Owens.

This isn’t just another nod to nostalgia; it’s the perfect blend of eerie elegance and gothic glam, designed for the fans who’ve been waiting their entire lives for a collab that truly speaks their language.

Because who wouldn’t want to channel their inner spirit and dress for the afterlife?

Haunting Inspirations

Drawing inspiration from Rick Owens' DRKSHDW collection and his striking Paris Fashion Week Fall 2010 looks, I wanted to infuse a sense of avant-garde elegance into the Beetlejuice packaging. I also pulled from the iconic whacky proportions and bold stripes of Beetlejuice, merging these elements into a visually arresting design. The result is a collaboration that balances Owens’ dark, architectural aesthetic with a playful, cinematic twist.

Reel to Real

To fully immerse myself in the design process for the Beetlejuice packaging, I rewatched the original film to capture its essence and energy. This deep dive allowed me to identify key visual motifs, which I then translated into bold, unconventional design elements. The process was a blend of.....

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