Riches in niches.

From Belgium to Brazil, there are thousands of chocolate manufacturers vying for the sweet spot in consumers' hearts. How does one stand out in this sea of cocoa? One company wrapped their delectable chocolate in a sugar coating, proclaiming, "It melts in your mouth, not in your hand." A stroke of genius that continues to delight people around the world. M&M's carved out a niche all their own.

Instead of casting a wide net, hoping to catch every fish in the sea, the savvy entrepreneur knows the power of focus. By honing in on a customer of one and solving their unique problems, they create a bond that transcends mere transactions. It's about understanding their needs, desires, and pain points. And then crafting solutions that speak directly to them.

Students in our School Holiday Camp heard from a parent who shared his entrepreneurial story. According to the Australian Bureau of Statistics, approximately 10,500 people begin their personal training qualification every year. This parent started in the Personal Training industry 10 years ago. Even back then, he quickly found himself in a crowded market.?

Through a series of pivots, he shared how he?now focuses on families with neurodiverse children. He realised that these children did not have the opportunity to learn basic movements and sporting skills. They found themselves in a negative feedback loop - "I'm not good at soccer because I never learned how to kick a ball properly." His family movement programs are now booked out well in advance and attract customers from across Melbourne.?

It is not easy to find new space in a crowded room. Like a flashlight with an adjustable focus, successful entrepreneurs zero in on a customer of one. They look to solve their unique problems with precision and care.

Shine your?light where it matters most.

Stay safe. Stay strong. Stay curious.

Do you know how endurance athletes finish the amazing races they start? Like the guy who ran the whole length of Africa??They break the race into phases. It is how they avoid burnout. Do the numbers crunching in the early phase of your career. Try developing concepts later on. Stay at risk throughout the entire process.?

Start thinking of your life in phases.

Our destiny is determined by our actions and not by our origins. Some start with a headstart. Some start with a big handicap. We all can win our own race.?

Stop making excuses.

"I'm a success today because I had a friend who believed in me and I didn't have the heart to let him down." — Abraham Lincoln?

Continue to be that friend.