"RICHES ARE ALWAYS IN THE NICHES"

With the advent of technology, the world has seen and experienced a digital revolution with time. People around the globe have adapted to the changing dimensions of technology, and honestly speaking, this change is modelled to facilitate human race exponentially in every aspect. Having the access of all the information in the world with just few clicks here and there is primarily the reason why digitalization was widely supported by the people and promoted for the people.

Now, staying true to the roots of evolution, it will be correct to state that along with the global digitalization came the digital content creators. In the 21st century itself, the term “digital content creators” is not alien anymore. Digital content creators make content for your daily dose of digital consumption.

However, what makes one digital content creator different from the other is the niche they choose to develop content on. If you are one of the many having no working knowledge about the term “niche”, without wasting any further time, let’s get started.

You must be wondering what niche really means right since we are talking about finding a niche? If you Google the word “niche”, the search engine results will define niche to be a comfortable or suitable position in life or employment. In simple words, niche is a particular genre selected by an individual in order to create digital content. It's a process of classification, simply!

It is no brainer to comprehend the implausible fact that you cannot and should not make content on various niches. Since you are a digital content creator, the content you are creating needs to have an identity of its own. Creating content without deciding on a particular niche is a fool’s game that you wouldn’t want to play when you step into the competitive world. Creating content without a niche is only going to render fruitless result. If you do not want your content to get lost amongst the many alike, a niche for creating content is all you need. Content creation is like your own business and you need to put your best foot forward for your competitors to recognise your talent and intellect.

How to decide a niche for yourself?

That's the most important question of the hour! Now that you are well informed about what a niche is and how having a niche is of utmost necessity, what’s left for you to decide is a niche for yourself. If you are an individual figuring out what niche you should go for or one not deriving happiness out of the content you are creating, it’s time to evaluate and re-evaluate your niche.

●      Consider your skills and passion – Every individual's passions are different from the next, and their skill set is unique in their own way. A successful career is always achieved with the right amalgamation of passions and skills. Pursue a niche which you are really interested and passionate about instead of pursuing a niche in order to make just money. A money oriented niche might seem lucrative in the beginning, but if you are truly not passionate about it, you will end up being unhappy about your niche later on and subsequently result in creation of less engaging content. Always follow your passion as it outshines competition!

●      Do some research on the profitability and the market of your niche – Once you have figured out a particular niche you are passionate about, conduct some research on your niche. Having a niche is alright, but having a market for your niche is how you generate revenue from creating content based on your niche. Find a way to interact with the target audience, because these people will be the ones consuming your produced content on a daily basis. There are several platforms through which you can build your understanding of the current market demands. You can consider social media platforms such as Facebook, Instagram and Quora to post your queries, enquiring about the trending niches. Also, consider going through the content that your competitors are making, understand how to outshine their content and make your content more transparent in order to engage more viewers.

●      Keywords research – Nowadays, keywords play an important part in generation of traction to your content. Keywords are nothing but important words which when rationally used in your content results in making your content highly visible in the search results. Conduct researches on various combinations of keywords suitable for your niche. Take the help of Google Trends and Google AdWords to understand which keywords relevant to your niche are most trending and searched for. Once you have noted down the relevant keywords, use them in your content to make it Search Engine Optimized. Once your content is Search Engine Optimized with relevant keywords, what search engines like Google does is highlight your content when a consumer searches for those particular keywords.

●      Narrow down your niche – Instead of settling of a larger niche, narrow down your niche in order to gain more popularity. Targeting a smaller group of selected audience will always more easier than going for a larger audience having varied tastes and opinions. The idea is to start small and expand the horizon of your niche gradually and steadily. In this way, not only will you be able to understand what kind of content people want to consume, but also understand how to communicate with your consumers effectively. Such understanding will help you while expanding the niche of your choice in the near future.

●      Test your niche – Now that you have gained enough knowledge about your niche, it’s profitability and the target audience, it’s time to put the content of your niche to testing. One way to test the credibility of your content is to make a landing page for your content for people to view the content that you are making. You will find many websites that will generate a domain name for you for either a nominal fee or completely free of cost. Choose your domain name carefully because it will represent you as a brand and a digital content creator. You can also make a blog in WordPress to redefine your content as a professional one. If you see that you are getting a fair response, promote your content through advertisements and so on and so forth.

Good luck!