Rich Content Development for Sales Enablement - "Welcome, to the Barns of Madison County!" - 7i Innovation Series
The Barns of Madison County was an opportunity to create a field classroom project to convert a beautiful wedding venue setting into a marketing asset for sales enablement.
Find Distinct Competencies to Build Around
At the time of this project execution, the only assets we had available to us to capture and tell a story about was two beautifully-renovated vintage barns in Madison County, Virginia. The barns were to be the key attractive assets to pull prospective couples looking for a rural barn setting wedding venue.
Script w/Visual sequencing
Voice Over – italicized references a slight “emphasis”
Animation/Text/Sub-Text
Fog lifting from a hollow ...
Close-up of the barns few inches away from fa?ade moving along the trim or building edge teasing the viewer by not revealing the whole shot yet
Bird landing/taking off atop fence post
“The Barns of Madison County – an authentic American experience” (text fades in and then out of scene)
Continuing close-up of the barns few inches away from fa?ade moving along the trim or building edge teasing the viewer by not revealing the whole shot yet
Puddle on gravel road
These days, when planning a special occasion [2sec pause]
Quick 2sec stock footage clips of outdoor country wedding and outdoor country reunions/parties
like a wedding or a family reunion [2sec pause]
Continuing close-up of the barns few inches away from fa?ade moving along the trim or building edge teasing the viewer by not revealing the whole shot yet
most of us are ready to get away from it all and head out to a special place [2sec pause]
Drone shot panning the rolling hills and views
a place that offers a memorable experience without all of the fuss, and at an affordable price. [3sec pause]
Drone shot of the hero picture – the barns and all the beauty around
Welcome! [2sec pause] to the Barns of Madison County, a Virginia country destination where authenticity meets beauty and grace. [2sec pause]
Ground shot to the west of the blue ridge
Anchored in a stunning setting at the foothills of the Blue Ridge mountains,
Slow roll shots of the barns from outside – vintage views (old) & then festive shots (w/string of lights between barns)
just minutes away from renowned Old Rag Mountain,
slow roll shots inside the barns focused on items that may have had specific uses back in the day
the Barns of Madison County are a construction from the 1800s that have endured many farm uses over the years. [2sec pause]
Up close vintage shots that resonate an image, setting, smell of former times
You’ll see up close the vintage workmanship of the way things were 200 hundred years ago.
More up-close shots of barn components
Framed and built with hand-hewn beams and oversized joists [2sec pause]
Visavi flip shots looking over to one barn from within the other barn + wide shot of both of the barns together
the vintage structures and their authentic materials have been wonderfully maintained to a condition from their youth [2sec pause]
Serene outdoor shots – peaceful, quietness, birds chirping
preserving both their heritage and mystique. [2sec pause]
White covered wedding chairs with shadows of people dancing to music + the hero shots of the barns ground level
Come and experience the Barns of Madison County for your special wedding or event,
Pan out drone hero shot of the barns
and venture back to a time when quality was beholden to ones’ hands [2sec pause]
Drone hero shot of the barns – hold pic
the same hands that shook on commitments made for generations. [2sec pause] The Barns of Madison County [2sec pause] an authentic American experience.
Fade in “The Barns of Madison County – an authentic American experience”
Script only: These days, when planning a special occasion [2sec pause] like a wedding or a family reunion [2sec pause] most of us are ready to get away from it all and head out to a special place [2sec pause] a place that offers a memorable experience without all of the fuss, and at an affordable price. [3sec pause] Welcome! [2sec pause] to the Barns of Madison County, a Virginia country destination where authenticity meets beauty and grace. [2sec pause] Anchored in a stunning setting at the foothills of the Blue Ridge mountains, just minutes away from renowned Old Rag Mountain, the Barns of Madison County are a construction from the 1800s that have endured many farm uses over the years. [2sec pause] You’ll see up close the vintage workmanship of the way things were 200 hundred years ago. Framed and built with hand-hewn beams and oversized joists [2sec pause] the vintage structures and their authentic materials have been wonderfully maintained to a condition from their youth [2sec pause] preserving both their heritage and mystique. [2sec pause] Come and experience the Barns of Madison County for your special wedding or event, and venture back to a time when quality was beholden to ones’ hands [2sec pause] the same hands that shook on commitments made for generations. [2sec pause] The Barns of Madison County [2sec pause] an authentic American experience.
