RH England

Given the column inches it has inspired in the weekend glossy magazines it was interesting to check out the latest instalment of the huge brand reinvention of RH, formerly known as Restoration Hardware, from its original incarnation as a mom and pop hardware store and being on the verge of bankruptcy in 2001, to the cult global lifestyle brand which now encompasses interior design services, hospitality, and property.?

RH England, the first venture into Europe, (a celebration of history, design, food and wine), is situated in Aynhoe Park, a Grade 1 Soane building in the Cotswolds, ideally situated between Soho Farmhouse and the Daylesford Organic store. As the ultimate destination retail experience, it undoubtedly represents bold ambition.?

Inspired by the approach of European furniture makers like Ligne Roset, and B&B Italia, selling a total lifestyle look, and investment from Warren Buffet, it became the most Instagrammed furniture store in the world.?A sensitive restoration of the beautiful architecture, with the life sized unicorn in the entrance added a note of whimsy, the historic Capability Brown gardens, and the running of Europe's largest herd of White Hart Deer, creates a truly magical setting for the polished perfection of an American aesthetic which will no doubt find its audience here.?

The hospitality element, and the warm welcome from a lovely team, with 5 varied options, from formal to casual, ranging from wonderful wood fired pizzas in the Loggia outdoor restaurant situated on the sunset terrace, The Orangery, The Wine Lounge, and lovely outdoor seating to enjoy the views will undoubtedly create destination status, and encourage visitors to dwell, linger and immerse themselves in an aspirational, global lifestyle experience.