Rezonence news

Hello again! We’ve just finished our quarterly reviews, and that can only mean one thing — time for me to write our next newsletter.

It’s been another busy few months, which we’ve spent really focussing on the why. Why do we do what we do? 

And the answer is, to save quality journalism. We’re on a mission, but it’s a mission that we cannot complete on our own — so we’ve been telling everyone just how important journalism is, and why it needs saving!

The stakes are high.

Luckily, we’re not alone. The government is also well aware of the problems the publishing industry is facing.  

They recently asked Dame Frances Cairncross, a former journalism, to chair a review into the industry — with the aim of establishing what needed to be done to ensure its sustainability. 

We were asked to present, and given that the yearly financial figures of some of the largest publishers had recently been released — we chose to focus on these. In particular, we focussed on advertising figures — and they made for pretty scary reading! 

Have we forgotten what UX really means?

Could the problem lie in what has become a limited understanding, or at least appreciation, of what user experience actually is?  

We initially presented our ideas at an IAB User Experience seminar, but find it becoming more and more relevant in helping people understand why we do what we do.

What would Trump say?

Well… not the real trump. But they did lookalike!  

Continuing in our quest, we were invited to present to the Starcom planning team, at one of their brilliant punch events. We were speaking to them about the importance of open-access (ad-funded) journalism. With a little help from The Donald and a famous old game show looked at the role they could play in saving journalism.

What’s the advertisers deal?

Could part of the problem lie with the advertisers themselves?

Digital advertising has become so ineffective, and the prices reflect this — making the whole model unsustainable. Maybe the issue is that most digital advertising acts only as a distraction to the task a user has chosen to engage with.

The trick, as scientific research suggests, is to match the medium.

Hopefully there was something of interest in there for you!

Looking forward to our next update — for any questions, or to discuss anything in more detail, please do get in touch.

Thanks.