REWRITING IN SHORT
Rewriting is the process of creating a new unique text from existing text. Rewrite is a product that is obtained as a result of this process. Today we will analyze the techniques and tricks of rewriting, and "for a snack" we will consider examples of rewriting.
Rewriting does not carry any novelty. Rewrite is not something conceptually new. As a result, a new unique text appears, but it contains already existing thoughts, ideas and knowledge.
Of late, rewriting has become widespread due to the fact that:
a) Requires less effort, time and knowledge to create a rewrite.
b) Rewriting has a lower cost compared to copyright text.
c) Rewriting is a good practice for beginners.
Thus, rewriting is the direction of copywriting in which novice copywriters gain their first experience. Rewriting requires a minimum of financial costs from the customer, so in the end everyone is satisfied.
Depending on an assignment, rewriting can be superficial or deep.
Superficial rewriting:
You take and redo the text sentence by sentence using the techniques described below. At the same time, the same structure of the text remains, but the uniqueness tends to 100%.
Superficial rewriting has one significant drawback: you need to constantly refer to the original text, line by line, and this takes a lot of time.
Deep rewriting:
Deep rewriting is a text that conveys the main ideas of the original, but is written in a completely different language with a different structure. We all wrote narratives at school. In essence, rewriting is presentation.
The most common question I hear is: how is deep rewriting different from creating "clean" copyright texts? Please, note that it is from copyright texts, not copywriting, because rewriting is already a form of copywriting. So, technically - nothing.
The only difference is that in the creation of an author's text, the text is a tool for conveying the author's thoughts. Rewriting uses the thoughts of another author as a tool to create new text. That's all the difference.