RevOps Insights - February Edition

A match made in heaven?

Where should revenue enablement sit? Sales? Marketing? Customer success?

The truth is, according to Nicole Ward, none of the above. Her recent article argues that enablement teams thrive when aligned with Revenue Operations (RevOps).

In the article, she makes the case for why RevOps is the best home for enablement, ensuring alignment, accountability, and adoption across go-to-market teams. When enablement partners with RevOps, it eliminates the tug-of-war for resources, improves process delivery, and ensures new tools, training, and strategies actually stick.

But it’s not just about where enablement sits—it’s about how these teams work together. The key? An integrated tech stack, breaking down silos, shared KPIs, and a strong change management strategy. With this alignment, businesses see faster sales cycles, higher win rates, and improved customer retention.

Revenue Operations: Ones to Watch, 2025

We've started the year with a look at the leading trailblazers in RevOps.

We wanted to highlight the hard work of revenue operations professionals – and we've done this by collaborating with our community to recognize the revenue leaders who are making waves in the wider RevOps space.

See who made the list here ??

An inside look at building a RevOps team from scratch

Leore Spira, Director of Revenue Operations at Blink Ops, joined us on the RevOps Unboxed podcast to discuss creating organizational trust, adopting an "account-based everything" approach and the process of building a revenue operations function from scratch.

Catch the whole conversation here.

Cracking the code on ABM attribution

Account-based marketing (ABM) is a proven revenue driver, but measuring its direct impact on sales remains a challenge. With long B2B sales cycles, multiple touchpoints, and data silos, attribution can feel like finding a needle in a haystack. Yet, getting it right is crucial for budget allocation, campaign optimization, and sales alignment.

This article breaks down why ABM attribution matters, the biggest hurdles (including the dark funnel of unseen buyer interactions), and six best practices for tracking ABM’s influence. From mapping accounts against the buyer journey to leveraging AI-powered intent data and partnering with sales for a single source of truth, revenue teams can gain clearer insights into what’s driving pipeline and conversions.

With the right attribution model, marketing can prove its value, secure more budget, and refine ABM strategies for higher conversion rates and revenue growth.

What's coming up?

We’re landing in New York ?? from March 11 to bring you a whole host of revenue leadership networking opportunities!

We start with a complimentary fine dining experience alongside your fellow revenue leaders, hosted by our valued partner, Salesforce. Explore fresh strategies to navigate 2025’s evolving market landscape. Spaces are limited, so secure your seat now for March 11. ???

We then move on to Chief Revenue Officer Summit where 75+ revenue leaders will come together on March 12 to discuss what’s to come for 2025. ????????Apply for your FREE pass.

We’ll then be joined by 150+ RevOps pros from the likes of AWS, Dscout, and Brainly on March 13 & 14 for Revenue Operations Summit. ????

Fancy attending Revenue Operations Summit New York for FREE? Grab your Pro+ membership today to claim your complimentary ticket, and access over 100 hours of expert insights.

We want to hear from YOU!

Let us know your top resources or tools we need to add to our list. ??

Don't forget to connect with us ??