RevOps can now build with AI

I have heard the anticipation around AI’s potential to transform RevOps from many people in the RevOps world, and I tend to agree. We haven’t seen a killer AI app specifically tailored to the GTM space yet. One will surely emerge, possibly within the next 18 months, but no one knows what it will look like. What we do know already is that the killer app is not another co-pilot or chatbot. While these technologies are useful and make our GTM team more efficient, they are not exactly rocking our world.

Another thing I can confidently say is that whatever that killer app is, it won’t be from Openprise because we don’t build GTM apps. Our mission is enabling RevOps to build for themselves. What Openprise focuses on is making infrastructure technology easy to use for RevOps, so you can build the cool solutions your organization needs. With our no-code, vertically integrated, full-stack platform, RevOps builders don’t have to figure out:

• What database and data warehouse to use.
• How to move data between systems using ETL/ELT/Reverse ETL.
• How to automate workflows using iPaaS.
• How to automate data transformation using Python and SQL.
• How to move large amounts of data with integrity.
• How to integrate to third-party API powered services, including enrichment services.
• How to figure out security frameworks like OAuth and SAML.
• How to secure data in transit and at rest.
• How to build self-service and delegated administration apps.
• How to create custom APIs to simplify internal integrations.
• How to orchestrate all these technologies so they work together seamlessly.
• Where to host these technologies and how to scale them.
• How to monitor these technologies and ensure a high level of availability.
• How to ensure resilience against disaster and how to recover quickly from service interruptions.

Openprise customers simply just log in and start building without having to spare a thought for any of those tasks. They are all built into our enterprise-class platform.?

How AI changes our value-add

It doesn’t, really. AI is simply another infrastructure technology that RevOps needs to leverage, which means it’s Openprise’s job to make it simple for RevOps to build with AI by making the technology accessible. AI does present additional challenges for RevOps builders, requiring them to consider complex questions including:

• Which models are best suited for different types of tasks?
• How to host and size the servers, as these models require special GPU powered machines?
• If using API based services such as OpenAI’s ChatGPT, how to comply with infosec and privacy mandates? Also, what company data can be sent out?
• How to automate prompt engineering?
• How to parse and operationalize the structured and mostly unstructured response from the models?
• How to overcome specific shortcomings of LLM models and supplement with discrete business logic?

This is all in addition to ensuring that the data you use to construct the prompts are of high quality. Remember, AI is the ultimate data-driven app, so if you use poor-quality data in the prompt, you’ll get a poor-quality response back.

As Openprise has always done for RevOps builders, we take care of all the technical details so you can just log in and start building with AI. Our goal with AI can be summarized as:

• Secure and compliant by default - Openprise makes it simple for RevOps builders to build with AI technologies and know, with full confidence, that they are in compliance with corporate security and privacy mandates.
• Embedded - Leveraging AI in RevOps is about strategically using AI to improve your GTM data quality and process performance. This means injecting AI into existing business processes such as data quality, lead routing, scoring, and attribution. It’s not as much about creating new processes or rip and replace.
• Turnkey - RevOps’s expertise is owning the GTM data and automating business processes, not standing up and maintaining technical infrastructure. You want an AI platform that’s fully turnkey and integrated with your data and workflow automation infrastructure.

How Openprise delivers for RevOps builders

Openprise delivers a fully secure, embedded, and turnkey experience for RevOps builders, enabling you to integrate AI seamlessly into your operations with the tools you need to succeed:

1. Integration to OpenAI-compatible services

If your infosec department allows you to use commercial services via public APIs and have no qualm with sending company data to these services, Openprise provides you with out-of-box integration to any service that offers OpenAI compatible APIs, including leading services such as OpenAI, Anthropic, Cohere, and Groq.

If your IT department has built an internal AI service, most likely they have adopted one of the leading models, and the API they have made available is OpenAI-compatible. If you’re among the lucky few who have an internal AI service ready to rock, Openprise makes it simple for you to use it right away, with complete enterprise security support such as single-sign-on (SSO) integration and HTTPS secured connections to protect data in transit.

2. Embedded GenAI services

If, like most who work in medium to large enterprises, you don’t have an internal AI model ready to use and your infosec has restricted sending company data to public API services, it’s likely you’ve been stuck doing simple AI use cases that don’t involve sensitive data, like writing emails. Openprise helps overcome this restriction by embedding GenAI models within the Openprise platform, so you can leverage the full strength of GenAI without your data ever leaving the Openprise platform. We have selected the models that are best suited for data quality use cases and Openprise never uses your data for training our AI models.

By using the embedded GenAI services in the Openprise platform, RevOps teams can now build with AI knowing that they’re fully in compliance with infosec and privacy mandates. You finally have the permission to build.

3. A robust RevOps Data Automation Cloud foundation

AI capabilities cannot exist in a vacuum. To leverage AI effectively, you need the following supporting capabilities:

• Data preparation to automate prompt construction
• Data quality to ensure the data included as part of any prompt is accurate
• Data transformation to operationalize AI responses

In other words, a lot of data automation work is required to get data ready to feed the AI model, and a lot more work is required to do something with AI’s output. Openprise offers a truly end-to-end solution to make it easy for you to integrate AI into all your processes.

What you can build with AI today

The most relevant GenAI for RevOps today are the language models. One of the things a language model is really good at is processing unstructured data, especially any task that requires understanding of context. Here is just a short list of solutions Openprise users can build with AI today. Many of these use cases fall into a category we call “data fracking,” which you can read more about in a previous newsletter: https://www.dhirubhai.net/pulse/data-fracking-third-era-gtm-ed-king-uhcpc/?trackingId=d8miZ9qyT%2BW8zVZzcz1Oiw%3D%3D

• Clean up unstructured data like job titles
• Extract structured data from unstructured data, such as numerical values from Google Search results
• Classify and summarize engagement data to establish relevance and importance
• Translation, especially for Asian languages
• Segment non-English job titles, especially Asian job titles
• Extract contact data from email signature in saved email data in the CRM
• Extract current company from LinkedIn search results
• Extract professional specialty and certifications from LinkedIn and specialty professional sites
• “Fuzzy” matching that requires context, such as matching company names (Oracle, Oracle Japan)
• Measure sentiment from transcripts, support tickets, and social media posts
• Identify competitors from transcripts, support tickets, and customer success notes

You now have permission to build

The RevOps profession is full of creative people who love to build. AI has the potential to be the most powerful tool a RevOps person can build with. Corporate security and privacy mandates have held back many RevOps professionals from building the AI-powered solutions they have imagined. Openprise now makes it possible for RevOps to build with AI using a true no-code, end-to-end automation platform. We are not giving you just another co-pilot. We are giving you a turnkey AI solution factory. So what are you waiting for?