Revolutionizing Video Compression with AI: Beyond the Codec Wars

The Video Explosion Challenge

Video now accounts for over 65% of internet traffic - and it's growing rapidly. As content providers, you're facing unprecedented pressure:

• Viewers demand higher resolutions (4K, UHD) and frame rates
• Buffering and quality issues drive subscribers to competitors
• Storage and CDN costs continue to climb
• New codecs promise better efficiency but require infrastructure changes

What if there was a way to dramatically improve compression efficiency without sacrificing quality or compatibility?

AI-Driven Compression: The Game Changer

At Visionular, we've pioneered AI-driven video compression that works across all major codecs (H.264/AVC, HEVC, AV1) and encoding approaches (software and hardware).

Our recent testing shows remarkable results:

• 30-50% bitrate reduction compared to traditional implementations
• Higher quality scores at the same bitrate
• Full standards compliance with all existing decoders
• Support for both VOD and live streaming

How It Works: The Intelligent Engine

Our approach is fundamentally different from traditional "one-size-fits-all" compression:

1. Content-Aware Scene Classification: Our CNN models analyze and classify your content (sports, news, animation, UGC) to optimize encoding decisions
2. No-Reference Quality Assessment: We perform detailed analysis of source quality across multiple dimensions: Blocking artifacts, BlurNoise, Exposure issues, Color accuracy, Contrast problems, and more!
3. Intelligent Enhancement: Based on quality assessment, we selectively apply targeted enhancements to make your video more compression-friendly: Denoising for grainy content, Artifact removal, Color optimization, and Super-resolution where needed.
4. ROI Detection: We identify perceptually important regions in each frame: Faces in news/interviews, Numbers on sports jerseys, Text elements, Areas of motion, etc.
5. Smart Rate Control: We guide the encoder to allocate bits where they matter most through: Region-of-interest based bit allocation, Frame-level adaptation, and Block-level quality maps

Real Results Across Multiple Codecs

Our technology delivers impressive gains regardless of which codec or encoder you're using:

Customer Quote: "We saw a ~17% improvement with Aurora4 VMAF over x264, and a ~10% improvement in quality over their other competitors. Aurora5 showed similar improvements over x265 and their competitor — ~19% and ~10%, respectively. This means that Aurora4 & Aurora5 will deliver equivalent quality video at lower bitrates."

Flexible Implementation Options

We offer multiple ways to integrate our technology into your workflow:

• SDK and Container Integration: Embed our technology directly into your encoding pipeline within minimal changes.
• AuroraCloud: Our fully-managed SaaS transcoding solution for both Live and VOD.

All options maintain 100% compatibility with standard players and devices - no special decoders required.

Beyond Basic Compression: Solving Real Business Problems

For VOD Platforms:

• Reduced storage costs for your content library
• Lower CDN expenses for content delivery
• Improved viewer experience with faster starts and less buffering
• Better quality at the same bitrates

For Live Streaming:

• Reach viewers with poor connectivity
• Maintain quality during network congestion
• Reduce encoding infrastructure costs
• Support more concurrent streams

For User-Generated Content:

• Process vast content libraries efficiently
• Apply appropriate compression to varied content types
• Enhance poor-quality source material
• Save storage and delivery costs at scale

Special Case: AI-Generated Content

As AI-generated video becomes more prevalent, our technology offers unique advantages:

• Optimized handling of AI content's specific characteristics
• Further enhancement of synthetic faces and details
• Significant bitrate reductions for distribution
• Preservation of visual fidelity at lower bitrates

5 Reasons to Upgrade Your Encoding Pipeline Now

1. Immediate Cost Savings: Lower bitrates mean direct CDN and storage cost reductions
2. Better Viewer Experience: Less buffering, faster startups, smoother playback
3. No Infrastructure Changes: Works with your existing delivery chain and players
4. Scalability: Process more content with the same resources
5. Future-Proof: Our technology improves with each AI advancement

See It In Action at NAB 2025

We'll be demonstrating our AI-driven compression technology live at NAB 2025. Bring your most challenging content, and we'll show you the difference in real-time.

?? Schedule a NAB meeting: https://visionular.ai/meet-visionular-at-nab2025/?utm_source=linkedin&utm_medium=newsletter&utm_campaign=ai-compression

Or stop by Booth #W3357 anytime during the show to see our technology in action.

About Visionular

Visionular is the leader in AI-enhanced video compression technology. Our solutions power 150+ enterprises worldwide, encoding millions of videos monthly with unmatched efficiency.

With deep roots in video standards development, our team brings decades of expertise to every encoding challenge. We're proud of our 100% customer retention rate and commitment to standards-compliant innovation.