Revolutionizing Digital Trends & Strategies
Shailabh Srivastava
Co-founder | Digital Strategy | Integrated & Omni-Channel Marketing | Business Growth
Digitization, Digitalization amp; Digital Transformation has evolved more rapidly and encapsulated almost all the sectors in many geographies of the world. Here I am not going to present the facts amp; figures of my analysis rather than I would like to present some practical implications amp; ways that will change and revolutionize the visual amp; audio content technologies in the current decade. The increasing use of mobile devices, improvement in wifi technologies and transition from 4G data connections to 5G will also make the difference in video content consumption time and frequency in the year 2019. Everyone knows presenting content in a visual format is more easy to understand, remember amp; learn. The visual contents in the form of video formats, jpeg amp; gif format are easy to store, retain amp; view online. Storing visual contents in different compact storage devices amp; mobile makes it more feasible to view and present the content anywhere on the go. Here I am going to explain, how companies can use these strategies to promote amp; sell the product through various visual mediums. 1) Video Marketing Strategies: a) Going Live; on social media, describing product features, sharing reviews amp; launching new products. Its easy way to promote your product in a more impressive amp; interactive way to a larger audience via different social media channels. b) Virtual Reality Video; 360 degree VR Videos are very helpful currently in real estate industry amp; in future when combining it with AI (Artificial Intelligence) amp; AR (Augmented Reality) in retail industry, you can view the product, pick the product from shelf of a shopping mall, test it physically and then can finally do the purchasing just sitting at home. c) Animated Content amp; Motion Graphics; These are the best ways to make the customer understand about the use of products or services offered by the company. These are also very much helpful for training purposes. 2) Graphical Presentation : GIF Format; Presenting amp; saving the graphical contents in jpeg and other traditional image formats will be outdated in 2019. The trends which will overtake this format in presenting corporate data and analysis will be made in GIF image format. 3) Can not overlook the importance of Audio Content : a) Matching amp; Calibrating Audio Content; Just setting any music at the background will no more be used in future for creating the video contents. I think, matching amp; calibrating audio content like beats in the background with video movements will make it more impressive and attractive. Presenting any corporate video in this format will make it more impressive. b) Mobile Audio Books; Usually people say purchase books and then make the habit of reading it but in the current scenario or era I think its absolutely outdated method to read the book. Anyone can easily find the e-book, audiobooks amp; mobile apps to download it for free. Hence anyone can listen to the whole book just at their own ease.