Revolutionizing Tea Industry By Nepal Tea Exchange

The?Nepalese tea industry?has been facing a supply chain issue for many years, where more than?80%?of the tea produced in Nepal is exported to India.?Nepalese tea traders lack knowledge on direct market access to big markets, resulting in exporting high-quality tea to India at low prices. Indian buyers label the tea as Darjeeling or blend it with Darjeeling to sell it as high-quality Indian tea, causing Nepalese tea to remain relatively unknown in the global market.?This has been impacting the Nepalese tea industry as the tea produced in Nepal has a unique taste and aroma, which differentiates it from other teas. Nepal Tea Exchange has emerged as a solution to this supply chain issue. In this article, we will explore how Nepal Tea Exchange is trying to solve the supply chain issue of the Nepalese tea industry.

Who is Nepal Tea Exchange?

Nepal Tea Exchange is an?exporter, promoter, purveyor,?and?global marketer?of export-grade, finest quality orthodox Nepal Tea, produced in the Himalayas of Nepal. It was established in 2021 with the aim of providing a fair price to Nepal Tea producers and promoting Nepal Tea in the global market. The platform provides a transparent and efficient way of trading tea and leverages technology to promote Nepalese tea to buyers around the world.

Marketing Strategies Used by Nepal Tea Exchange

Nepal Tea Exchange has been using various marketing strategies to promote Nepal Tea in the global market. Some of these strategies include:

Outlet

To support the mission of popularizing Nepalese home-grown teas among fellow citizens, an outlet has been opened in Chabahil, Kathmandu. Here, anyone who wishes to learn, appreciate, and enjoy these delicacies can obtain a full range of export-grade, finest quality orthodox Nepal Tea produced in the himalayan mountains of Nepal.

Online Marketing

Nepal Tea Exchange has been using online marketing strategies to reach buyers around the world. The company has a website that showcases its range of Nepal Tea, and buyers can easily place an order online. The website also provides information about the different types of teas available and their unique characteristics.

Social Media Marketing

Nepal Tea Exchange has been using social media to reach a wider audience. The company has a presence on various social media platforms such as Facebook, Instagram, Youtube, Linkedin and Tiktok. Through these platforms, Nepal Tea Exchange shares information about its teas and engages with its followers.

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Conclusion

Nepal Tea Exchange has emerged as a solution to this problem, providing a transparent and efficient platform for trading tea and promoting Nepalese tea in the global market. The company has implemented various marketing strategies, including opening an outlet and leveraging technology, to reach buyers worldwide and showcase the unique taste and aroma of Nepalese tea. With Nepal Tea Exchange's efforts, it is hoped that the Nepal Tea industry will gain recognition and appreciation globally for its high-quality and unique teas.

FAQs

1. What is the unique taste of Nepalese tea?

Nepalese tea has a floral and fruity flavor with a hint of muskiness, and it is often described as having a smooth and mellow taste. The aroma of Nepal Tea is also distinctive, with floral and earthy notes. The high altitude at which Nepalese tea is grown results in slow growth of the tea leaves, which contributes to the unique taste and aroma.

2. Where is Nepal Tea Exchange oultet located?

Nepal Tea Exchange is located at?Gangahity Marg, Chabahil - 07, Kathmandu,?Nepal.

Here's the direction:?Click Here.

3.?How?can I contact?Nepal Tea Exchange?

You can contact Nepal Tea Exchange by either connecting in social media?(Instagram: @nepalteaexchange and facebook: nepalteaexchange )?or you can call at:?01-4579910.