Revolutionizing the Sports Streaming Landscape <?>
Elizabeth Parks
Market Research and Marketing Communications Expert | Thought Leadership | Networking / Brand Visibility for Tech and IoT Markets - Consumer, Small Business, Multifamily
Fox CEO Lachlan Murdoch announced a joint venture in streaming sports with Warner Bros. Discovery and Disney in addition to the company’s pay-TV partners.
According to Parks Associates research, the first-place viewers go when watching live sports is a pay-TV service, followed by an SVOD app. While some sports leagues have migrated to streaming, they are spread out across numerous paid services. It is a constant challenge to determine where a specific event is broadcast and whether the viewer even pays for that service. Pay-TV offers the advantage of aggregating several sports leagues in one place, but even that isn't enough sometimes, and a streaming service is necessary.
This joint venture is great news for the viewer as it will ease much of the frustrations sports fans experience and is another blow to the already struggling pay-TV industry.
This service will be launched in the fall of 2024, providing subscribers with access to content from sports networks including:
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In the United States, live sports availability is a significant factor in the retention of 55% of pay-TV households, according to data from Parks Associates . While only 22% of OTT video service consumers reported watching live sports, 40% of US households with a legacy pay-TV subscription view sports on pay-TV. This is, in part, because sports rights have been skewed towards pay-TV arrangements with network broadcasters.
Leagues, streaming services, media corporations, and advertisers are all cognizant of the fact that this sentiment is shifting in response to consumer demand. Consumers want more sports content on their streaming service, but the fragmentation of sports content online has been a pain point for consumers.
Consumer adoption of this new sports streaming content partnership between Warner Bros. Discovery , ESPN , and Fox Corporation will depend on the price point and content offerings. However, the fragmentation of sports rights online might be getting a bit easier for the consumer looking for their favorite team or game!
This research was contributed by Parks Associates ' Director, Streaming Video Tracker, Eric Sorensen and Research Analyst, Sarah Lee, Ph.D. Stay informed with the latest in the industry with the Streaming Video Tracker, request a demo here . Dive deeper into streaming video with the quantified consumer study The Viewer Journey: Navigating Streaming Options .
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I had my cable company tech over to the home office today, and told him he could take the two cable boxes away that we have, that we haven't used for years. We've been streamers and content on demand clients for years. Live sports (and news) will keep the old TV model alive for a while, but at some point it will go the way of rabbit ear antennas. Your chart doesn't include international football (soccer), but I have access to virtually any game in the world, and at times most convenient to me.