Revolutionizing Retail: AI-Driven Real-Time Audience Engagement

Advertima Audience AI helps retailers unlock greater impact and value from their in-store media, achieving real-time addressability and measurement.

Introduction

Retailers know every shopper interaction counts, so they need innovative ways to address and measure their audiences, ultimately driving more sales. Advertima offers a sneak peek into how a European retailer used our cutting-edge in-store #retailmedia solution to proactively target shoppers in real-time and increase conversions by delivering the right message to the right #audience at exactly the right time.

The Challenge

The retailer wanted to explore whether their “one-to-many” environment could operate in the same #realtime way as online to improve #instore audience reach and sales.

The Solution

Advertima’s real-time audience-based activation and analytics solution compared the effectiveness of tailored real-time campaigns versus static looped campaigns to engage specific audience segments as they moved in front of digital screens.

Outcomes

Accurate real-time audience-based activation and measurement are built on highly advanced #AI and can only be achieved through an in-depth understanding of the evolving retail media landscape and retailer needs.

#Advertima Audience AI delivers the key insights that #retailers require to help focus and drive their business forward. Ready to uncover the results of our partnership to deliver incremental sales uplift?

Visit our website to learn how Advertima’s in-store retail media solution revolutionizes real-time shopper audience targeting and analytics.