Revolutionizing Research: AI Breakthroughs, Startup Success, and Industry Shifts
Karen Lynch and Lenny Murphy dive into the latest industry shifts, including Ipsos’ unexpected decision to walk away from acquiring Kantar Media—what does this mean for the future of media ratings?
Plus, discover how startups like Bounce are securing major funding, AI-powered tools are changing research methods, and how sensory testing and AI shopping agents are transforming consumer behavior.
益普索 ' decision not to acquire 凯度 Media was expected to drive significant growth in the media ratings industry. As media consumption shifts rapidly due to digital platforms, this missed opportunity leaves traditional companies facing new challenges. The industry will need to adapt, with companies like Ipsos and Kantar seeking alternative paths to remain competitive.
KEY TAKEAWAY:
Traditional media ratings companies must innovate or explore new strategies to compete with digital-first platforms as audience behaviors evolve.
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Bounce Insights and Orchard , finalists in the Insight Innovation Competition, both secured critical funding, with Bounce raising $4.5 million for U.S. expansion. This demonstrates how innovation competitions can be a catalyst for growth by providing startups with financial backing, visibility, and industry connections that help accelerate their success. These platforms support the development of fresh approaches and technologies in market research.
KEY TAKEAWAY:
Innovation competitions like the Insight Innovation Competition are crucial for nurturing and scaling new companies, giving startups both capital and invaluable exposure.
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The launch of Smarteye Company Pro 13 brings significant advancements in eye-tracking technology, offering better gaze accuracy and user recognition. With mobile compatibility, this tool allows researchers to collect data in more natural, real-world settings like retail environments or mobile device interactions, providing deeper insights into consumer behavior.
KEY TAKEAWAY:
Advances in eye-tracking technology enable researchers to collect more precise and actionable data across multiple environments, significantly improving the quality of behavioral insights.
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AI integration into survey platforms is streamlining the data reporting process. By automating the creation of editable PowerPoint presentations from survey data, AI reduces the time and effort required for manual reporting. This allows researchers to spend less time on repetitive tasks and more on delivering insights tailored to client needs.
KEY TAKEAWAY:
AI-powered tools are transforming survey reporting by automating repetitive tasks, allowing researchers to focus on deeper analysis and faster delivery of customized insights.
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Despite advances in remote research tools, certain types of product evaluations, such as sensory testing for taste, smell, and texture, still require in-person testing. Curion's introduction of Curion Score PULSE highlights the need for physical presence in certain research environments while adopting agile benchmarking tools that accelerate product evaluations.
KEY TAKEAWAY:
Physical presence remains essential for sensory testing, but agile benchmarking tools are enhancing the speed and efficiency of product evaluations.
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AI shopping agents, which can autonomously make purchasing decisions, are poised to change the landscape of consumer behavior and retail. These AI-driven systems will provide brands with richer insights into purchasing patterns while offering consumers more personalized shopping experiences. AI also holds potential for reshaping usability testing and product development by making consumer interaction data more intuitive and actionable.
KEY TAKEAWAY:
AI shopping agents and AI-driven insights are set to revolutionize the retail experience, offering both consumers and brands new opportunities for personalized interaction and data collection.
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