Revolutionizing Recruitment: The Core Matters Approach with Ryan Englin
Welcome to an exciting edition of The NTM Growth Marketing Podcast where we dive into the heartbeat of business—people—and how to recruit them effectively. Today, we chat with Ryan, a visionary entrepreneur reshaping the landscape of hiring. As the CEO, founder, and the mastermind behind Core Matters, Ryan brings a refreshingly authentic perspective to an often-misconstrued process.
The Journey From HR to Founder
Ryan's origins story is as unexpected as it is inspiring. His collegiate foray into human resources in the early 2000s may not have paved a direct path to an HR career, but it propelled him into a world of sales, marketing, operations, and banking. It was within the cacophony of a banking fulfillment center, where Ryan encountered the relentless churn of employees, that he honed the skills he would later encapsulate into the framework of Core Matters.
"Our turnover was atrocious in banking... I would interview 100 people a month."
Enter Core Matters: No Ordinary Recruiting Firm
So, what exactly is Core Matters? Far from your typical recruiting or staffing agency, Core Matters is an innovation hub where training and coaching converge to empower companies with streamlined hiring processes. This entrepreneurial labor of love is about instilling strategies for firms to attract top talent expediently and authentically.
Core Philosophy: Niche Focus, Authentic Branding
Ryan leverages his blue-collar roots and a laser-focused niche strategy to resonate with trades and industries that are often sidelined by cookie-cutter corporate tactics. He's all about authenticity—forging a brand that tradesmen can relate to at a glance. Gone are the days of suits and ties masquerading as the face of blue-collar recruitment.
"The riches are in the niches."
The Unconventional Path to Reach an Offline Audience
Despite his core audience often disengaged from online hustle, Ryan leverages the timeless art of word-of-mouth and adds a twist with speaking engagements—from podcasts to keynotes—which have proven pivotal. His wisdom? "Leaders are listeners," and positioning oneself where these listeners gather is crucial.
The In-Person Experience: Workshops That Enlighten Leaders
Ryan's customer journey is primarily rooted in an offline world. Through engaging workshops, he enlightens company leaders on the candidate's perspective and the far-reaching impacts of poor hiring practices.
People First: A Strategy That Pays Dividends
Core Matters stands firm on one principle: a stellar employee experience drives success. Surrounding this ethos is a commitment to employee-centric policies that surpass the pursuit of expansion at the expense of workforce satisfaction. It's about building companies where employees feel integral, not incidental.
A Page from Costco's Book: Treating Employees Well Equals Success
While discussing marketing analogies, Costco's employee-first approach was highlighted. Costco, known for its bulk offerings and competitive pricing, owes its success largely to how valued its employees feel. It's an example that resonates well with Ryan's philosophy and approach to creating longevity and loyalty in the workplace.
The Art of Storytelling: Connecting Through Shared Experiences
Core Matters champions storytelling, understanding that emotional connections make for memorable interactions. Ryan's strategy revolves around sharing authentic accounts that resonate with potential employees, urging companies to celebrate their culture and leadership publicly.
"Storytelling is the oldest form of communication... Human beings are emotional creatures."
Broadcasting the Message: The Role of a Book in a Marketing Funnel
Free from the common abstraction of mindset-focused literature, Ryan's book introduces concrete, actionable insights into human engagement. Through education and anecdotes ripe with his expertise, he extends his reach, hoping to guide a multitude of businesses toward transformational hiring practices.
Looking Ahead: Excitement for Podcasts and Learning
With 2024 on the horizon, Ryan earmarks podcasts as avenues of growth, affirming his commitment to sharing stories through "Titans of the Trades." Excited to embark on new narratives and platforms, Ryan remains steadfast in educating leaders on building teams that transcend the transactional.
Core Matters
For more information or to join the conversation, you can connect with Ryan on LinkedIn, or visit the Core Matters website for educational resources and opportunities to transform your hiring strategies, one authentic story at a time. And don't forget to claim your free book at https://corematters.com/freebook/ and kickstart your journey to smarter recruiting today.
Our conversation with Ryan spotlights not just the future of recruitment through Core Matters, but how reverting to principles grounded in authenticity, employee focus, and purposeful storytelling can move mountains. As businesses grapple with the complexities of hiring and retention, Ryan Englin 's insights and innovations offer a beacon of hope in an otherwise daunting landscape.