?? Revolutionizing Media: The AI Transformation ??

?? Revolutionizing Media: The AI Transformation ??

The media landscape is undergoing a seismic shift, and it's clear that adaptation is no longer optional. A recent report by Kantar reveals that 72% of media leaders recognize the urgent need to reshape their organizations’ talent and skills to navigate this rapidly evolving environment. ???

?As AI technology continues to seep into every facet of our industry, the demand for specific skills is changing dramatically. Surprisingly, only 27% of leaders currently view AI as a critical skill. Instead, traditional competencies like communication and storytelling are still at the forefront, with 79% ranking them as essential. Yet, a shift is on the horizon—nearly 70% believe that AI proficiency will become vital in just three years.

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?? Key Insights from the Report:

90% of industry leaders want to recruit individuals who can challenge the status quo.

66% feel it's crucial to bring in talent from outside the media sector.

This presents an incredible opportunity for growth and innovation. Organizations are not just looking to hire talent; they’re considering in-house development as a priority. A whopping 63% are planning to invest in training programs to build skills from within.

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As Gary Brown from Kantar aptly put it, “There's no consensus on the best path forward, but we see this as a vital conversation starter.” ??

The future of media isn't just about adopting new technologies; it's about cultivating a diverse and adaptable workforce that can thrive in uncertainty. How is your organization preparing for this transformation? ??

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#MediaTransformation #ArtificialIntelligence #TalentDevelopment #Innovation #FutureOfWork #SkillGap