Revolutionizing Law: From Airbags to GPS
A seed was planted during first year law school, thanks to Richard Susskind's book, "The End of Lawyers? Rethinking the Nature of Legal Services". For me, this book framed an imminent transformation in the legal profession.
Now, nearly 10 years later, that seed has blossomed, and the revolution that it promised is quickly becoming a reality. This revolution isn't knocking politely on the door; it's busting out the samba in the living room.
The esteemed legal profession, notorious for clocking billable hours faster than a Silicon Valley startup can incinerate cash, is in the midst of a tectonic shift.
Traditionally, lawyers have been your business's airbags – springing into action once you've already collided with a legal obstacle. But what if we morphed from being an airbag into a GPS, rerouting you away from business disasters and pointing you towards promising opportunities? As Susskind aptly put it, "I believe that lawyers, in order to survive and prosper, must respond creatively and forcefully to the shifting demands of what is a rapidly evolving legal marketplace."
This is our wake-up call, inviting us to evolve as professionals, delving deep into your business ecosystem, not just scrutinizing legal texts. Because we, lawyers, can’t keep trading billable hours for insights that don’t carry weight and value.
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Your future legal counsel shouldn’t be your panic-button lawyer but your trusted advisor, steering you clear of pitfalls and helping you uncover avenues of growth.
Now, this vision is not a pipe dream. It’s the Fractional General Counsel model. Because it turns lawyers from looming specters into strategic partners, and the reluctant purchase of legal services into a competitive edge. You also lock-in the best rates and add seasoned legal expertise to your team—just enough to deftly navigate your legal complexities, but not enough to hurt your fiscal year budget.
As a profession we are shifting away from transactional to strategic, from reactive to proactive. Because the future of legal services is less Latin, more human.
Less retainer, more value.
Life is good.
CEO & Co-Founder @ The Well | Fractional Specialists
1 年Without question Brett Colvin. We’ve been doing it for 10 years in the Marketing and Technology verticals. We hear from clients every day that scalable solutions just work. Now we’re building out fractional accounting and operational verticals.
Associate Portfolio Manager | Wealth Advisor | Passionate Wealth Professional
1 年We are certainly seeing this in financial services. Financial advisors spend so much more time on strategic planning than stock picking, I think it is a huge step for services industries to start thinking about their clients long term success rather than the next transaction.
Strategic Financial Manager | Improvement Oriented Collaborator | A-ha! Creator
1 年Proactive and collaborative - personally think that all professional services / advisory professions are ripe for a mindset shift. Those that have started to shift, even in more traditional industries (law, accounting, medical), will see the most opportunities for success (for them and for their clients).
Head of Lawyer Experience at Goodlawyer, Fractional Lawyer, Serial Entrepreneur & Endlessly Curious Dreamer.
1 年Seeing this in so many professions!! Why not embrace innovation and tech to be better and to do more good while getting back our most precious resource...time ?...whether that's for more clients, more family time, more self-care, more side hustles, or more of whatever your heart desires!
Director of Communications at Goodlawyer
1 年I think law might be lagging other professions in this mindset shift. In healthcare, it seems more people and practitioners are focusing on preventive measures to promote well-being and minimize serious health conditions. A similar approach to legal services seems wise.