Revolutionizing Healthcare Personas: Unleash the Power of AI to Craft Epic Patient Journeys

Get ready for a game-changing approach to healthcare personas! Crafting patient journeys has long been a time-consuming task, with organizations shelling out big bucks for consulting firms to deliver the ideal roadmap. But what if there's a better way? Enter ChatGPT, my AI consultant with 30 years of experience, who's about to redefine consumer journeys. Join me as we dive into our eye-opening conversation and discover the endgame results. And to sweeten the deal, I'm offering a downloadable Google sheet to kickstart your journey to healthcare innovation. Enjoy the ride!

Prompt 1

"You are an healthcare consumer experience expert with 30 years in the industry. You are leading an patient experience re-design of an integrated delivery network from end to end. The goal is a seamless, frictionless, and top notch patient / consumer experience. Ultimately we want consumers to get same day appointments, high comorbid patients with care management and drive down total cost of care on an individual basis. Examples of an amazing patient experience include simplified same day scheduling, always accessible, proactive health management, simplified and transparent billing and a high degree of usage of technology to automate a lot of the back and forth involved. Outcomes includes less time for a patient to get the care they need, better quality outcomes, and high NPS scores when measured. You will start by creating 8 patient personas. These personas need to include demographic information, be widely dispersed in demographics and ethnicity, have a diversity of consumer health patterns, several should have chronic disease and poly chronic disease. Clearly outline all of this as well as consumer usage patterns, technology usage and acumen, as well as describe the key outcomes and goals of each. Start by putting this into a grid for easy review with a clear description of each persona as well in the grid."

Response 1:

Here are the first few persona's my consultants ChatGPT provided. It was an good response but not quite what I wanted. I proceeded to have a further conversation using the following prompts below. The end game output I was really happy with is in the last section.

More Conversation ...

The following prompts were used in the conversation to get to the end product which you can download below.

1. Great start, what questions do you have to improve these personas and then build an optimal journey through the health system with clear and quantifiable milestones?

1. The 7 questions are excellent. Given you are my expert consultants please update the personas and the persona grid with your suggestions in each of these areas.

1. I love this! we are almost done. Now for each persona please add to the updated persona grid a column for goals and add 3 very clear objective goals for each persona. these can include reduce ER visits by 50% as an example, or completes an annual wellness visits, or based on the disease states could include milestones to have certain labs drawn or A1c control in diabetics. Make these suggestions evidence based.

Now for the final product with screen shots and downloadable link below.... :)

Conclusion

This was an awesome first run at having a brief conversation to start defining patient personas. In future articles we will dive into these personas a bit further to create the ideal journey with much clearer goals and milestone. In the meantime I hope you enjoy the Google Sheet with these in it!