Revolutionizing Fundraising: The Power of Smart Coins?
Keith Hanshaw
FAO , Gray Water Ops, LLC ● Senior Media Consultant, Cumulus Media ● General Manager, Harrisburg Comedy Zone ● Veteran ● Best Selling Author ● Artist ● Podcast Host, Mastering Marketing ● Inventor of Smart Coins(tm)
In the world of fundraising, innovation is key. One such innovation that has been making waves is the Smart Coin? by Gray Water Ops . This patented fundraising tool is not just a coin, but a powerful symbol of connection and a catalyst for change.
The Smart Coin?: A New Era in Fundraising
The Smart Coin? is a 2" solid metal coin, custom designed for each charity or fundraiser. But it’s more than just a coin. When a smartphone is touched to the coin, the charity’s donation page loads on the smartphone, making a donation just a tap away. This bridges the gap between the last donation and the next, turning every donor into a brand ambassador for your cause.
A Tradition Turned Tool
The concept of carrying a unit coin started as a tradition in the U.S. military. Veterans carry their unit coin in their pocket to show their affiliation or connection to the unit. Gray Water Ops has transformed this tradition into a tool for non-profits to strengthen the connection with their donors.
More Than Just a Coin
Imagine selling 10,000 custom coins for your charity, each for $100. That’s a whopping $1,000,000 raised! But the best part? You now have 10,000 extra people out in public carrying your coin, spreading awareness about your cause.
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Three Key Marketing Goals
We ask donors to agree to three key marketing goals. First, carry the coin daily. Second, look for opportunities to talk about our fundraising effort and put the coin in someone’s hand. Third, find a minimum of one other person willing to make a donation to continue the cycle. This creates a perpetual donation machine that bridges the gap from your donation to the next.
The Coin That Changed Charity
I encourage you to seek out “The Coin That Changed Charity” on Amazon. It’s the official playbook on how to maximize donations by using the Smart Coin? in your next fundraiser.
In conclusion, the Smart Coin? is more than just a fundraising tool. It’s a symbol of connection, a catalyst for change, and a testament to the power of community. So why not incorporate Smart Coins? into your next fundraising model?