Revolutionizing Education at the Goff Strategic Leadership Center

Revolutionizing Education at the Goff Strategic Leadership Center

Welcome to our update on the ways in which we are transforming education at the Goff Strategic Leadership Center! In this LinkedIn article, we dive into the various initiatives and strategies that are revolutionizing education within our institution and the wider community. Interested in hearing more about Goff? Follow our page and sign up for our newsletter here.


Goff Creates Unique Value

In a recent study conducted by Gartner, a staggering 51% of Gen-Z employees expressed dissatisfaction that their education did not prepare them to enter the workforce. Additionally, 40% of business leaders echoed this sentiment, underscoring a critical misalignment between academic training and workplace demands (Intelligent.com).

At Goff, we are resolute in our commitment to overturning this narrative. Our vision is to empower individuals and organizations to transcend outdated paradigms of how work is done and evolve into dynamic value creators.

Imagine a workplace where every individual contributes to value creation. We firmly believe that fostering a culture of value creation is not the exclusive domain of top leadership. Rather, it should permeate every level of an organization, becoming an intrinsic part of its DNA. By emphasizing and nurturing a culture of value creation, we are laying the foundation for a workforce that doesn't merely exist but actively shapes and contributes to the world around it.

At Goff, we are architects of change, sculpting the leaders and innovators of tomorrow. We are excited to have you with us on this journey.


Goff at a Glance

  • 1160 leaders at all levels engaged in academic year 2022-2023
  • Since current Goff team began in 2020, we have seen a 16x increase in undergraduate engagements across 56 different majors
  • Goff students and faculty created value for over 200 companies since 2020


Dr. Watson speaking at the Utah Business Forward conference

Dr. Watson at Utah Business Forward

Ruchi Watson, EdD, MBA presented at the Utah Business Forward conference, sponsored by?Utah Business Magazine, In her strategy session, she shared a novel approach for what it means to be a strategist and provided attendees tools and resources to make their strategy actionable. Are you seeking support with your organization's strategy??Email us to workshop your?strategic challenges?in the Goff Lab.


The Secret of Cultural Change written by Jay B. Barney, Manoel Amorim, and Carlos Julio

Grow with Goff

Each newsletter, we will bring our friends new research to apply to your work. This month, we are proud to feature Goff faculty affiliate, Jay Barney , whose work builds on our principle of Crafting and Sharing a Compelling Strategic Vision. His new book highlights the importance of storytelling to drive meaningful culture change. Goff is proud to have funded this research. Get a sample of these strategies in this recent?Harvard Business Review article or purchase the book.


Community Impact

A team of undergraduate Goff students were tasked by the Governor's Office of Economic Opportunity (GOEO) to recommend?a new economic development opportunity for the state of Utah. After a semester of robust research, deep understanding of the problem, and exploration of potential solutions, students recommended strategies to outreach, incentivize, and partner with corporate entities to offer English Language Learning programs to their employees. Thank you?to Natalie El-Deiry for sponsoring multiple Goff Projects! Email us to create impactful learning experiences for students while getting their insights about your company's challenges.


Want to Know More?

At Goff, we celebrate strategic leaders at every level all of the time - follow our socials to learn more or click here to subscribe to our newsletter.



Maya J.

Strategic Leadership | Marketing Strategy | Transforming knowledge into action and aspirations into impact

1 年

56 different majors... Amazes me every time I read that statistic! Multidisciplinary classrooms provides such a unique value to student, faculty, and our project community partners.

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