Revolutionizing Edtech Marketing: The Power of Video Marketing on LinkedIn

As an Edtech founder & Revenue Leader, you understand the importance of forging partnerships with schools and educational institutions to grow your business. However, if you're not getting enough attention from your prospective school partnership decision makers, it's time to consider a new strategy: video marketing on LinkedIn.

Events, dinners, and sales teams can only take you so far in the highly competitive world of Edtech. While these strategies may work for some companies, they are not always the most effective for reaching the right audience. In today's digital age, video marketing is a powerful tool that can help you reach more potential customers, establish your brand, and stand out in a crowded marketplace.

Why Video Marketing?

Video marketing is the use of videos to promote your product or service, and it's quickly becoming a staple in marketing strategies across all industries. According to LinkedIn's internal data has shown that video content is shared 20 times more often than any other type of content on their platform.

With these statistics in mind, it's clear that video marketing is a highly effective way to reach your target audience, build brand awareness, and ultimately drive sales. But how can you leverage video marketing on LinkedIn to get more attention from your prospective school partnership decision makers?

Tips for Leveraging Video Marketing on LinkedIn

1. Identify your target audience: Before you create any video content, it's important to know who you're targeting. Who are the decision makers in the schools and educational institutions you want to partner with? What are their pain points, and how can your product or service help solve them? Once you have a clear understanding of your target audience, you can create videos that speak directly to their needs and interests.
2. Create high-quality video content: The quality of your video content is crucial to its success. Poor-quality videos can make your brand look unprofessional and damage your reputation. Invest in high-quality equipment and software, and make sure your videos are well-lit, clear, and engaging.
3. Keep it short and sweet: Attention spans are short on social media, so keep your videos short and to the point. LinkedIn recommends keeping videos under 10 minutes in length, but in most cases, shorter is better. Aim for 2-3 minutes, and focus on delivering a clear and concise message.
4. Optimize for LinkedIn: When you upload your videos to LinkedIn, make sure to optimize them for the platform. Use relevant hashtags, add captions or subtitles, and include a call-to-action at the end of the video to encourage engagement.
5. Promote your videos: Finally, once your videos are uploaded, it's time to promote them. Share them on your company page, and consider running LinkedIn ads to reach a wider audience. You can also use LinkedIn's targeting tools to reach decision makers in the schools and educational institutions you're targeting.

If you're not getting enough attention from your prospective school partnership decision makers, video marketing on LinkedIn is a powerful tool that can help you stand out in a crowded marketplace. By following these tips, you can create high-quality, engaging video content that speaks directly to your target audience and drives sales for your Edtech business.