Revolutionizing Digital Marketing in 2024

In this edition of Badass Marketing, Angela Dunz, MBA, and Mike Doherty, PMI-ACP, discussed their challenges in 2023, including declining website traffic and engagement due to #generativeAI and Google’s evolving platforms. We emphasized the need to diversify outreach strategies by building online communities, engaging in offline activities, and enhancing the quality and personalization of the client journey. We stress the importance of adapting to the changing digital landscape and being more intentional about each step in the client journey to address the challenges posed by technological advancements. Read More

A Comprehensive Guide to Mastering Google Discover?

In the ever-evolving world of SEO, staying ahead is crucial. One aspect that has gained prominence is optimizing for Google Discover. This powerful feature can boost your website’s visibility and reach a broader audience. However, achieving success with Google Discover requires a well-structured plan and a deep understanding of its intricacies. In this guide, we’ll take you through a step-by-step plan to optimize your content effectively for Google Discover. Read More

Harnessing the Power of Business Storytelling: A Pathway to Connection and Influence

In a world saturated with data and information, the art of business storytelling emerges as a powerful tool to engage, connect, and influence. Maya Angelou’s poignant words, “There is no greater agony than bearing an untold story inside you,” resonate profoundly in the business context. When shared effectively, your story can be a bridge between you and your audience – be it your team, clients, or stakeholders. Read More

Securing Your Business’s Online Reputation: Essential Strategies for Today

In the digital age, your business’s online reputation is its lifeline. A quick Google search can reveal much about how the public perceives your brand. If you haven’t invested in building a strong online presence, you might find little to no mention of your business or negative content that could damage your reputation. Online reputation management (ORM) is crucial for businesses today, akin to search engine optimization (SEO) in its approach to populating the online world with positive content about your brand. Read More

Maximizing Your Blog’s Impact with Pillar Content: A Comprehensive Guide

In content marketing and SEO, the significance of pillar content cannot be overstated. If you want to elevate your business blog, integrating pillar content into your content strategy is essential. This guide delves into the top 10 reasons your blog needs pillar content to thrive in today’s competitive online landscape. Read More