Revolutionizing Digital Advertising: Axis Programmatic Ecosystem vs. Traditional Ad Exchanges
While using ad exchanges remains a popular choice in digital advertising, there are innovative solutions like the Axis programmatic middleware aimed to increase the effectiveness of the general use of ad exchanges, significantly improving the conventional approach.
Such kinds of solutions don't serve as a direct alternative to traditional ad exchanges; rather, they complement them most effectively, operating in tandem with ad exchanges and enhancing the efficiency and scalability of the usual ad exchange model.
However, let’s start from the very beginning.
What is an ad exchange?
An ad exchange is a platform that organizes the trading of advertising inventory in the digital space.
In essence, an ad exchange connects suppliers looking to monetize their digital properties with advertisers. It operates within the realm of real-time bidding on a programmatic basis, meaning that the buying and selling of ad inventory are done automatically, without the need for human intervention.
How does an ad exchange work?
An ad exchange acts as a trading platform between publishers looking to sell their inventory and advertisers looking for placements to show their ads.?
What does the process look like from the publisher's side??
Direct publisher inventory (whether it's mobile apps or websites) is being connected to a technology called a supply-side platform (SSP). To enable SSPs to sell advertising inventory through oRTB, publishers establish connections with an advertising exchange, or more commonly, multiple ones. However, they can also function on a direct sales model.
And what about the advertisers??
To access the needed inventory, advertisers use demand-side platforms (DSPs) to input their campaign needs, from targeting parameters to bid prices. The DSPs, in their turn, also plug into the ad exchanges.?
Most ad exchanges sell inventory through open real-time bidding, which means that an ad impression is bid on by numerous advertisers, with the spot going to the highest bidder. While this happens in real time, it feels instantaneous to the viewer. Essentially, while the ad creative is loading on the website you are viewing or in your open mobile application, the auction takes place.
What is the Axis?
Axis acts as a programmatic middleware, facilitating smooth connections between suppliers and advertisers to streamline partnership acquisition and trading processes, thereby boosting profitability. As a kind of connector, Axis offers you the opportunity to expand your partner network with its onboarded clients. Importantly, Axis does not insert its node into the selling chain, ensuring there are no additional hops from Axis's side. When collaborating with Axis's clients, you are essentially working with them directly on a technical level.
Is Axis an ad exchange?
No, Axis is not an ad exchange; it is an AI-powered technology that significantly enhances the capabilities of ad exchanges. It enables you to effortlessly expand your client base from both the supply and demand sides. Axis revolutionizes the ad tech landscape by serving as an indispensable enhancement to ad exchanges. Its primary value lies in its ability to automate and streamline critical processes such as contract management, eliminating the need for manual search, negotiation, and signing. With Axis, users can effortlessly expand their clientele, maximize trading efficiency, and benefit from transparent, AI-powered insights — all at their fingertips with just a few clicks.
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Axis vs. ad exchange
Axis offers a streamlined solution for programmatic advertising, boasting seamless integration, transparent processes, and efficient trading optimization tools. Unlike traditional ad exchanges, Axis eliminates the complexities of business development, legal hurdles, and costly customizations. Let’s compare them a bit closer.
Why choose Axis over other similar solutions?
This is a bodacious new product, which means that the platform and our approach are fundamentally lightweight. In contrast to the adage “The heavier the ship, the harder it is to move,” our approach is characterized by flexibility, which permeates every aspect of our project, from internal operations to client onboarding and the implementation of new features.
How does Axis work?
To embark on your journey with Axis, you must first sign up for the platform. The registration process is quick and straightforward, taking only a minute, depending on your Internet connection. Once you have completed registration and verified your email, you can access the platform to fill out your company information. This step is necessary before taking advantage of the extensive features and benefits that Axis offers.
The initial assessment of potential Axis clients is conducted by our Finance Team, which includes:
Website Verification. We verify the client's website to ensure its potential and evaluate the company's position in the market. We also check the company's certificates and compile data from previous partner collaborations.
Thorough Analysis. All information is thoroughly analyzed across various communication channels to ensure there are no negative reviews about the potential client. The entire process takes up to 72 hours, and the more information we receive, the faster the process will be.
Integrations. After approval, the next step is to provide the platform with information about your available integrations. Specify what you are selling through Axis or what inventory you are interested in buying through the platform. Once you share details about your target audience, desired ad placements, and marketing objectives, Axis can better understand your needs and find the perfect match for your ad placements or advertisements using a machine-learning approach.
Getting a list of potential partners. Once all the necessary information is provided, Axis generates a list of potential ad partners that align with your business needs and objectives. The matching process on Axis is complex and works synergistically between numerous factors, starting from your integration details to your status as an Axis client at any given time working on Axis.?
Choosing partners. You can then review the list and choose the ad partner that best suits your requirements. With the right partner in place, you can confidently move forward, knowing that your advertising strategy is in good hands.
Generating income. The platform ensures that your message reaches your target audience at the right time and place, maximizing the effectiveness of your advertising campaigns. As a result, you can generate income and enjoy the benefits of a successful marketing strategy
Conclusion: Axis vs. ad exchange platform
In conclusion, while ad exchanges remain a prevalent choice for digital advertising, Axis stands out as a dynamic and innovative middleware that complements and enhances the traditional ad exchange model. By facilitating seamless connections between advertisers and publishers, providing transparent trading processes, and offering personalized support and educational resources, Axis empowers clients to optimize their advertising strategies, expand their networks, and ultimately achieve greater success in the digital advertising landscape.