Revolutionizing Digital Advancement & the Era of Creator Economy

In the wake of the global pandemic, a new world order emerged. Industries across the globe pivoted to a remote working model. Now with the world having experienced remote work, businesses and individuals alike are more open to utilizing the potential exhibited by creators working in a more flexible environment.

The revelation that remote work is possible, coupled with the recent NFT boom, has encouraged creators to put more effort into making their interests monetizable. The idea that one could independently make a living out of their passion did exist before the pandemic. But it was not a very prevalent concept. The accessibility and the feasibility were amiss.

Some had cracked the code fairly early, including prominent YouTubers like PewdiePie who leveraged the website almost a decade ago, converting his pastime into his career. However, the slow growth and the risks involved discouraged many aspiring creators from participating. They couldn’t afford to quit their full-time jobs to become a creator without any guarantee of monetization.

However, three enablers have lately emerged that elevate the creator economy and help it become a convenient option for individuals. Let’s take a look at them.

The flexibility to work from anywhere is one of the primary enablers when it comes to the creator economy. This is because the archaic nature of rigid structures stifles creativity. The work from anywhere model allows creators freedom in terms of where and when they want to work. It’s also cost-effective, as it doesn’t require the creator to relocate and or spend expanses in commutation.

This brings us to the second enabler, namely platforms. While social media platforms have elevated influencer marketing like never before, it has also never assured monetization. More importantly, not every creator wants to become an influencer. This problem was addressed by various freelance and creator platforms like Fiverr, Patreon, and Upwork. These platforms empower creators to leverage their interests as services offered at a price.

However, there are certain limitations to these platforms as well. These include a high commission cut, a traditional algorithm that discourages newcomers, various strict policies, and a haphazard system that allows buyers to exploit or cause inconvenience for the creator.

As you can see, while these enablers are in place in the current webspace, they are not organized and leave a lot to be desired. This is set to change with the transition to our final enabler, namely Web 3.0, which is going to be based on decentralization. In the current iteration of the web, the creators, despite their efforts, see very little in terms of return on their work. The shift to Web 3.0 appears to be promising, paving the way for maximum participation and experimentation for creators. A movement towards Web 3.0 can be seen in NFTs, which democratizes the creator.

With all these developments in the backdrop, we are living in very exciting times where the creator economy will soon gain prominence. In such a transitional phase, both creators and enterprises are looking for ways to leverage these enablers to maximize proficiency.

This is where AiDOOS comes in. AiDOOS acts as an intermediary between the creator and the enterprise, all the while ensuring both parties benefit from the interaction. While this premise sounds familiar, this platform differentiates itself through its process. The platform manages a talent pool that can pick up tasks posted by enterprises. The platform cuts the clutter and focuses on optimum productivity. By leveraging automation, it sets up a collaborative space that’s future-ready.

After all, the future workspace is going to be all about collaboration between independent creators. Geographical constraints are going to be irrelevant as the digital space will be at the forefront. The creator economy revolution is inevitable and it’s the nature of revolutions to capsize obsolete mechanisms. This is a wake-up call for the enterprises. The ball is in their court and it’s up to them if they want to start early and gain an early mover advantage by making use of this agile platform.