Revolutionizing Business Presentations Using AI with Amotz Harari

Welcome to the latest episode of The NTM Growth Marketing Podcast! Today, we have an exciting conversation lined up with Amotz Harari ????? from Storydoc. We’ll be diving deep into the fascinating world of business presentations, exploring how Storydoc is transforming stale, static presentations into dynamic, interactive stories with the help of cutting-edge AI technology.

A Little About Storydoc

To start off, Amotz shared a bit about his role and what Storydoc is all about:

“I’m head of marketing in Storydoc. The company itself is a presentation maker for businesses. We create high stakes presentations that need to do three things to make it worth the price: stand out, drive attention and kind of make it stick throughout the content, and drive people to act.”

The High Stakes of Business Presentations

In the corporate world, presentations can make or break deals. Storydoc understands this and has developed a tool that not only enhances the visual appeal of presentations but also ensures the content is engaging and actionable.

In the corporate world, presentations can make or break deals. Storydoc understands this and has developed a tool that not only enhances the visual appeal of presentations but also ensures the content is engaging and actionable.

A Day in the Life

A typical day for Amotz is anything but typical. He explains:

“Well, I have a kind of lean startup work style. It really depends on the week or a couple of weeks we’re talking about. In the past week or so, I’ve been doing redos, which is just a fancy name for going over some of our oldest content and making sure it’s rewritten with all the lessons we’ve learned over the past two years.”

Leveraging AI in Marketing

One of the standout features of Storydoc is its use of AI. But how exactly does AI fit into the process?

AI in Content Creation

“We experimented a lot with writing with AI, and we actually created some very good content. If you read it, you wouldn’t know it’s made by AI. But sadly, Google does know, and AI detectors can easily find out if it’s AI-generated content, even if it has a degree of edit.”

While AI-generated content showed promise, the challenge of detection and demotion by search engines led Storydoc to rely more on manual processes for certain tasks. However, AI still plays a crucial role, especially in automation and research.

Innovative Uses of AI

Storydoc uses AI in several innovative ways:

1. Automating Outreach: Amotz explains how they automate repetitive tasks, like link building, by creating scripts—no developer needed.
2. Deep Content Research: They use AI to extract insights from non-searchable sources like podcasts, transforming transcripts into valuable content.
3. Personalized Content: By integrating AI with their presentation tool, they offer users the ability to create highly personalized, interactive presentations.

The Power of ChatGPT

Amotz reveals his favorite AI tool: ChatGPT.

“It’s just a very powerful tool, especially now with the new 4.0 model. We use an extension called AIPRM that lets you share prompts within a team, which streamlines a lot of the content creation processes.”

Despite exploring other AI tools like Gemini and Jasper, ChatGPT’s customization capabilities make it the go-to tool for Storydoc’s specific needs.

The Art of Storytelling in Business

Storydoc’s success hinges on its ability to make business presentations exciting and engaging.

“Storytelling is our business. Storydoc is a business storytelling machine. It makes it easy for businesses to create an interactive story, not the cliché type, but one that breaks down complex information into visually appealing, digestible bits and bytes.”

Visual and Interactive Elements

Storydoc enhances storytelling by providing tools to create interactive content. For example:

• Interactive Graphs and Tables: Users can focus on specific parts of complex data, making it easier to understand.
• Scroll Narration: This feature allows users to convey detailed information smoothly without overwhelming the audience with multiple slides.
• Embedded Tools: From calendars to dashboards, users can embed various tools, making their presentations multifunctional and highly interactive.

Measuring Success

How does Storydoc measure success? Amotz breaks it down:

“We focus on as few variables as we can in our OKRs (Objectives and Key Results), primarily on two metrics: traffic and something we call ‘view wizard,’ which tracks users interested in creating a presentation.”

Impressive Conversion Rates

One of the most remarkable aspects of Storydoc is its high conversion rate. Amotz shares a staggering statistic:

“We have a surprisingly high conversion rate from the website—around 30%. For our sales deck creator, the conversion rate is even higher at 70%!”

User Experience is Key

Several factors contribute to these high conversion rates:

• Strong Visual Hook: An engaging visual introduction that captures users’ attention.
• Time Indication: Letting users know how long it will take to read the content, usually kept under five minutes.
• Interactive Content: Breaking down complex information into interactive, digestible formats.

Thriving in a Growth-Oriented Tech Business

Amotz’s advice for marketers in growth-oriented, technology-driven businesses is invaluable:

Riding the AI Wave

Storydoc rode the AI wave to surpass entrenched competitors. Their quick adaptation and willingness to take risks have positioned them as a leader in AI-driven business presentations.

Constant Innovation

In a fast-paced startup environment, constant innovation is key. Amotz points out:

“You may waste time on something that seemed promising but fails. However, by moving fast, you can quickly pivot to the next opportunity. Almost every month, we find something new to capitalize on.”

Keeping Up with Storydoc

To stay updated with the latest from Storydocand learn more about their innovative tools, check out their blog and main website. For direct insights and networking, you can connect with Amotz Harari ????? on LinkedIn.