Revolutionize Your Designs: Game-Changing Graphic Design Tools for Marketers

In today's digital age, establishing a strong brand presence is crucial for any business or individual looking to stand out online. One of the key ways to achieve this is through graphic design—creating visual content that represents your brand and captures the attention of your audience.?

But where do you start? With so many tools available, it can be overwhelming to figure out which ones are worth investing in.

1. What are graphic design tools?

Graphic design tools are software programs that allow users to create and edit visual content. From creating logos, social media graphics, and website designs to editing photos and videos, graphic design tools provide a wide range of functionalities for designers.

These tools can be categorized as either raster- or vector-based. Raster graphics use pixels to create images, while vector graphics use shapes and lines.

Also read, Plan and track social media activity with the top 15 management tools

2. Why is there a need for graphic designing tools?

In today's digital age, graphic design has become essential to business branding. A strong brand presence can help businesses stand out in a crowded market and attract potential customers. However, creating visually appealing graphics requires specialized skills and tools.

• This is where the need for graphic designing tools comes into play. These software applications provide designers with powerful features that enable them to create high-quality designs quickly and efficiently.?
• They also offer a wide range of templates, fonts, images, and other resources that simplify the design process.
• Using graphic design tools allows businesses to save time and money by reducing their reliance on expensive outsourcing or hiring additional staff members with specialized skills.

3. Game-changing graphic design tools for marketers

Many graphic design tools are available on the market to help you establish a strong brand presence. These tools range from beginner-friendly options to advanced software for professionals.

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Here are some excellent graphic design tools that can get you started:

3.1 Snappa is an excellent tool with pre-designed templates, photos, and graphics that allow anyone to easily create social media posts, ads, and blog content.

Get Snappa and its features here

Features

Snappa features are designed to make graphic design easy and accessible for everyone. With a user-friendly interface, Snappa allows users to create professional-looking graphics in minutes without prior design experience.?

• One of the most impressive features of Snappa is its extensive library of templates.?
• From social media posts to infographics, there's a template for every need.
• ?Users can choose from over 5 million stock photos and icons or upload their images to customize their designs.

Pricing

• Their Pro plan costs just $15 per month when billed annually and includes features such as custom font uploads and over 5 million royalty-free graphics. The Team Plan is priced at $30 per month when billed annually and allows up to five members to collaborate on designs with ease.
• For those who are serious about design, the Agency Plan is available at $60 per month when billed annually.?

3.2 Canva is a web-based graphic design platform that allows individuals and businesses to create high-quality visual content without any prior experience in design. The platform offers over 250,000 templates for various purposes such as social media posts, presentations, infographics, brochures, resumes and more

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Features

• Canva is a popular graphic design platform that offers a wide range of features to help users create stunning designs easily.?
• One of the key features of Canva is its extensive library of templates, which includes everything from social media graphics and presentations to posters and invitations.

Pricing

The pricing for Canva starts at $9.99 per month. ?Canva Pro costs $12.99 per month.

3.3 Tailor Brands is another one-stop-shop platform where users can design their logo using AI algorithms or hire a designer at an affordable price.

Features

• Tailor Brands offers many features for businesses looking to establish their brand identity. One of the standout features is its AI-powered logo maker, allowing users to create professional-quality logos in minutes.?
• With over 20,000 design templates and customization options, Tailor Brands ensures your logo is unique and tailored to your business needs.
• In addition to logo creation, Tailor Brands also provides branding tools such as custom social media posts and branded merchandise.?
• Businesses can easily create eye-catching designs for their social media pages or order personalized merchandise like t-shirts, mugs, and stationery with their newly created logo.

Pricing?

• The Basic plan starts at $3.99 per month and includes a logo design with high-quality PNG files, brand guidelines document, branded social media designs, and 24/7 customer support via email.
• The Standard plan starts at $9.99 per month and includes everything from the Basic plan plus business card designs.
• The Premium plan costs $15.99 per month billed annually or $49.99 monthly without an annual contract commitment.

3.4 sketch tool allows crafters to is an all-in-one platform for digital design with collaborative design tools, prototyping, and developer handoff.?

Features

• offers a variety of tools for designing, including text manipulation options such as arching and spacing adjustments.?
• This feature alone opens up endless possibilities for creating custom t-shirts, home decor items, party favors—you name it.

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Pricing

• Sketch pricing is one of its biggest selling points. Unlike other design software that can cost hundreds or even thousands of dollars, Craft Edge offers a range of affordable options for crafters on any budget.
• For starters, the basic version of the software, Silhouette Studio Basic Edition, is completely free to download and use. While this version does have some limitations in terms of design capabilities and file types it supports, it still provides access to many helpful features such as print-and-cut designs and vectorization.

3.5 Turbologo allows businesses without a marketing team of designers to create high-quality logos within minutes by choosing from thousands of ready-made symbols and fonts.

Turbologo gives brands to experience a? new presence.

Features

• Turbologo offers a range of features to help you create the perfect logo for your brand. One of its standout features is the extensive library of icons and graphics available – with over 10,000 options to choose from!
• You also have the ability to customize your logo font, color scheme and layout. Turbologo makes it easy to experiment with different styles until you find one that fits your vision.

Pricing

The basic plan is completely free, allowing users to create logos with limited customization options. For those who need more features, there are three paid plans available: Premium for $24.99 per month or $9.99 per year; Business for $49.99 per month or $19.99 per year; and Enterprise for 89.99$ monthly or 29$ per year.

3.6 Affinity Designer

Affinity Designer is a powerful vector graphics editor created by Serif, a UK-based software company known for producing high-quality creative tools. As the name suggests, it is designed specifically for designers who work with vector graphics and want to create professional designs with ease.

Features

• Affinity Designer is a vector graphics editor that packs a ton of powerful features.?
• This software offers an extensive range of tools for creating stunning designs, including advanced colour controls, customizable grids and guides, live preview tools, and more.?

Pricing plan

Affinity Designer pricing starts at $4999.00 as a flat rate, as a one-time payment.

3.7 Mediamodifier

Mediamodifier is another graphics design tool that makes visual content in a few minutes. Hence, if you are looking for banners, social media posts, videos, flyers, etc., Mediamodifier can easily help you get started with the best results.?

Features

• Mediamodifier offers a wide range of features that make it an ideal tool for designers and non-designers alike. One of the standout features is its user-friendly interface, which allows you to easily navigate through the platform without any prior design experience.
• In addition, Mediamodifier provides access to an extensive library of templates that can be customized to fit your specific needs.?
• Whether you're looking for social media graphics, business cards or even t-shirt designs, there's a template for every occasion.

Take advantage of Mediamodifier?

Pricing

• The most affordable package is the Basic plan, which starts at just $9 per month or $6.50 when billed annually. This package includes access to all design templates, images, fonts, icons, and basic features such as unlimited downloads and 5 GB of cloud storage.
• For those who need more advanced features like premium templates and priority support, the Pro plan may be best suited. It costs $29 per month, or $20 when billed annually.

3.8 Adobe Illustrator

Adobe Illustrator offers a wide range of features that make it an essential tool for graphic designers.?

Features

• One of its most notable features is the ability to create scalable vector graphics, which ensure that designs remain crisp and clear no matter how much they're scaled up or down.
• Another standout feature is the extensive library of brushes, patterns, and other design elements available within the software. With so many options at your fingertips, you can easily create custom designs.

Pricing

If you opt for the Creative Cloud subscription, which includes access to all Adobe apps, including Photoshop and InDesign, then the monthly fee is $52.99 per month or $599.88 per year if paid upfront. There are also discounts available for students and teachers.

Alternatively, you can purchase Adobe Illustrator as a standalone product for $19.99 per month with an annual commitment or $29.99 per month without any commitment at all.

3.9 PicsArt

PicsArt is packed with a plethora of features that can turn your standard photos into stunning works of art.

Features

• One standout feature of PicsArt is its AI-powered Magic Effects. These effects use machine learning algorithms to automatically apply unique filters and edits based on the specific image being edited.?
• This means that every photo will have a personalized touch without requiring extensive manual adjustments.

Pricing plan

$5/m (with Yearly Plan) after trial. Recurring Billing. Cancel anytime. Tap Into Your Creativity. No Need to Commit. Try Free for 7 Days.

3.10 DESYGNER

DESYGNER is a comprehensive design platform that offers users an array of features to create stunning designs. One of the most attractive aspects of DESYGNER is its user-friendly interface.

Features

You can quickly and easily navigate the platform's intuitive dashboard, which includes options for creating graphics, documents, presentations, social media posts, and more.

Another standout feature is DESYGNER's extensive library of templates. With over 20,000 templates available for customization, you can choose from a range of styles and themes to suit your needs. Plus, each template is fully customizable so you can make it your own with just a few clicks.

Pricing

For small businesses or individuals on a tight budget, this might be the perfect choice, as it is completely free.

For those who want more features, there's the Pro plan, which costs $7.95 per month and is billed annually. With this plan, users can enjoy unlimited access to all templates and graphics, along with priority support from their customer service team.

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Conclusion?

Different tools are available online, free or paid, to help designers and businesses get the most advantage. However, if you cannot get started on which one is the best, I have shared above some of the top tools along with their features and prices.

You can get started by adopting their best features and functionalities.?

Perhaps if you are looking to present your brand on top, then as a marketer, I can help you adopt the best strategies.

So without giving it a second thought, connect with me.

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