Revolutionize Your Content Creation: The Pinterest Advantage for Community Colleges

Hi everyone!

Social media management is one of those pain points we hear about over and over again. As community college marketers, it’s hard to find time to get everything done, especially when it comes to social media.?

The transient nature of posts can make social media feel like a waste of time and energy. But the truth is, social media plays a unique and critical role in college marketing because of its value as both a recruitment and retention tool.?

So, how do we find the time to craft consistent, creative, and engaging content without letting it consume all of our time?

As social media manager for many of our biggest clients, GradComm’s Client Success Coordinator, Jessica Pisano, has learned a few things. Keep reading this month's blog post to see how Jessica uses Pinterest to stay creative, keep up with trends, generate content, and have a little fun at the same time.

Michael Mahin, Ph.D.

Creative Director, GradComm

Revolutionize Your Content Creation: The Pinterest Advantage for Community Colleges

By Jessica Pisano

Client Success Coordinator at GradComm

In the fast-paced world of social media management, staying ahead of the curve is essential. As a Client Services Coordinator, one of my many responsibilities is social media management for our clients. In this role, I’ve learned that harnessing the power of platforms like Pinterest can be a game-changer, especially when it comes to managing and creating content for community college pages.

At first glance, Pinterest may seem like just another photo-sharing platform, but its unique features make it an invaluable tool for generating creative content, identifying emerging themes, and staying on top of trends. Let me take you through how Pinterest has become my go-to resource for content creation.

Creative Content Inspiration

Pinterest is a treasure trove of inspiration for content creators. Whether you’re brainstorming ideas for blog posts, designing graphics for social media posts, or crafting engaging videos, Pinterest offers endless possibilities. As a social media manager, I often find myself scrolling through Pinterest boards dedicated to education, design, and creativity.

One of the key benefits of Pinterest is its visual nature. Instead of sifting through pages of text-based content, I can quickly browse through a plethora of images and graphics that spark my creativity. From colorful infographics highlighting study tips to captivating photography showcasing campus life, Pinterest fuels my imagination and helps me generate fresh ideas for content.

Identifying Emerging Themes

Keeping up with the latest trends and themes is crucial for maintaining relevance on social media. Pinterest’s search functionality and curated boards make it easy to identify trending ideas within the education sector. By monitoring popular pins and boards related to higher education, I’m able to gain valuable insight into what topics are resonating with our target audience.

For instance, if I notice a surge in pins related to online learning resources or mental health support for students, I can tailor our content strategy to address these trending themes. Pinterest serves as a real-time barometer of what topics are capturing the attention of students and educators, allowing us to stay current in our content creation efforts.

Creative Images and Trends

Visual content reigns supreme in the world of social media, and Pinterest excels in providing a wealth of creative images and design trends. Whether it’s exploring the latest typography styles, experimenting with color palettes, or discovering innovative graphic design techniques, Pinterest serves as a source of endless inspiration.

By curating Pinterest boards dedicated to design trends and visual aesthetics, I ensure that our community college’s social media pages remain visually engaging and on-brand. From eye-catching Instagram posts to captivating Facebook cover photos, Pinterest empowers me to experiment with different styles and formats to capture our audience’s attention.

From a content creation standpoint, Pinterest is much more than just a platform for DIY enthusiasts and recipe seekers. For social media managers tasked with creating compelling content for community college pages, Pinterest is a valuable ally in the quest to stay current and relevant. By tapping into its vast ideas, themes, and trends, we can elevate our content strategy and connect with our audience in meaningful ways.

So, the next time you’re feeling stuck in a creative rut, don’t underestimate the power of Pinterest—it just might be the secret weapon you need to unlock your full potential as a social media manager!

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