Revolutionising the Event Sector with VR – Why the Future is Now
The events industry is evolving fast, and virtual reality (VR) is leading the charge. Gone are the days when VR was seen as a futuristic, niche tool. It’s here, it’s now, and it’s redefining how we connect, engage and create memorable experiences.
For marketing and event professionals, the message is clear: VR is no longer a "nice-to-have" - it’s a must-have. Let’s explore why.
Transforming Event Stands: Bring Your Brand to Life
Static booths, freebie giveaways, and traditional demos don’t cut it anymore. Audiences crave experiences. They want to interact, immerse themselves, and engage with brands in ways that feel fresh and personal.
VR does just that. It enables you to:
Take BESA (Building Engineering Services Association), for example. They used VR to educate and engage delegates at their most recent event. The result? "Thanks to our VR experience, we dominated the room. The reaction was exactly what we’d hoped for, and the impact goes beyond just the event. We’ve created something that will deliver value across multiple events to come."
This is the power of VR: unforgettable, scalable, and impactful.
Digital Twins: Your Booth Anytime, Anywhere
Imagine having a virtual version of your booth that people can visit anytime, anywhere. That’s what digital twins deliver.
As McKinsey explains, digital twins are “a digital replica of a physical object, person, system, or process.” In the events world, they’re game-changing:
When we helped Ellison create a digital trade show stand, they told us: "Allowing users to immerse themselves in our 360° booth tour has been fantastic. It’s helped us bring our exhibition into a new virtual world."
Breaking Barriers: Virtual Reality Events
VR removes geographical limitations. Guests can interact with your brand from anywhere in the world. With VR, your audience isn’t limited to those physically attending - you’re expanding your reach, increasing inclusivity, and creating experiences that can’t exist in the physical world.
When COVID cancelled a big conference, we created a VR treasure hunt for Spotify. Thousands joined the experience, proving that even in challenging times, VR keeps us connected.
领英推荐
Similarly, when Syngenta needed a way to educate audiences, we built a fantasy 3D exhibition centre with interactive spaces, presentations, and breakout zones. The result? A seamless, impactful educational piece.
Promoting Venues with VR Tours
Event spaces and venues can also harness VR to stand out. A VR tour gives clients a realistic view of a space without needing to travel. It allows event planners to visualise layouts, flow, and setup before making decisions.
Immersive VR tours also help venues increase bookings by letting potential clients "feel" the space, eliminating doubts and ensuring satisfaction.
Take a look at our Science Museum and Wimbledon case studies to find out more.
The Benefits That Matter: Why VR Works
Why are so many brands turning to VR? Here’s why:
Why VR is the Future of Events
VR isn’t a passing trend. It’s here to stay, and its impact on the events industry is undeniable. From sustainability to accessibility, scalability to innovation, it ticks every box for forward-thinking brands.
As professionals in marketing and events, it’s up to us to embrace this technology and unlock its potential. The sooner we do, the further ahead we’ll be.
Want to Explore What VR Can Do for Your Events?
Let’s talk about how we can help you create unforgettable virtual experiences. Whether it’s a digital twin, a VR tour, or an immersive event stand, we’re here to bring your vision to life.
Contact us today, or check out more insights in our full blog: VR in Events
#EventMarketing #VirtualReality #Innovation #VRInEvents #MarketingTech #EventProfs