Revolutionising Engagement Through Video

"Video is branding's big kahuna. By 2022, it will account for 82% of all consumer internet traffic, up from 75% in 2017, according to Cisco. Noted by industry leader Gary Vaynerchuk,

"The single most important strategy in content marketing today is video."

It's a sentiment echoed by Facebook's Nicola Mendelsohn, who stated in a Fortune interview that the platform will be "all video" by 2021. As such, there has never been a more pressing time for brand enthusiasts and marketing heads to innovate.

Where better to catch the zeitgeist than at MAD//Fest's 'House of Innovation', where marketing novelties collide head-on with industry giants? Prepare to be dazzled by this curated list of the top 10 trailblazing startups, who are shifting the old marketing paradigms and stirring up the status quo with their uniquely data-driven perspectives – all via the powerful tool of video. Fuelled by passion, technology, and the push towards an ever-innovative future, they're not just on the cusp of something big, they're at the spearhead of the next big revolution in how businesses engage with their customers. This is where the future starts."

Vimofy: Reshaping Premium Video Advertising

Situated at the heart of Madrid, Spain, Vimofy seeks to redefine how advertisers connect with the digital world's most impactful media platforms. Their speciality? Digitalisation and dissemination of video campaigns for brands big and small, further solidifying video's booming presence in modern marketing. Vimofy's innovative platform focuses on curating high-quality, affordable audiences, promising the right viewer at the perfect moment for impactful brand recognition and sales conversion. They also extend their expertise to publishers, offering an exclusive monetization platform respectful of editorial content. Tailoring user-centric, interactive, and non-intrusive experiences, Vimofy exceeds traditional ideals of engagement while still ensuring a competitive profitability. They are not just playing the video advertising game; they are changing it, proving that in a world where video is king, those who can wield this tool uniquely and effectively will indeed shape the future of business-customer engagement.

Motionlab: Pushing boundaries in Personalized Video

Born in the heart of Europe, Czech Republic's Motionlab is carving an innovative path in personalised video production. But it's not just any personalised video; it's quality-guaranteed, realistic, and scalable content that empowers brands to connect on a more intimate level with their customers. In today's digital universe, where creative engagement is the bedrock of brand loyalty, Motionlab is disrupting the status quo and reshaping the narrative.

Significantly, this award-winning tech company offers a user-friendly cloud-based platform that sidesteps this formidable challenge by removing extensive skills as a roadblock to creating personalised videos. In essence, Motionlab creates a space where the intricate blends seamlessly with simplicity. Brands, regardless of their tech-savviness, can now speak more effectively to their customers, creating stellar engagement and cementing deep-seated loyalty, one customised video at a time. Motionlab isn't just riding the wave of video marketing; it's steering the wave forward.

Vyde: Shaping the Future of Consumer-Centric Advertising

From the bustling tech hub of London, Vyde is carving a new path for video and display advertising by championing consumer control. Their novel approach beckons an era where viewers are no more passive recipients, but influential players shaping their own ad experience. By focusing on sparking immersive, two-way conversations instead of traditional one-sided narratives, Vyde breathes a newfound autonomy into the consumer journey. This strategic innovation perfectly aligns with the advent of an 'all video' era, as highlighted by prominent figures such as Facebook's Nicola Mendelsohn. As the marketplace becomes progressively video-inclined, Vyde resonates as a refreshing alternative to traditional marketing channels by aligning brand narratives with the rhythm of consumer preference. As we step into the future, keep a watchful eye on Vyde's disruptive model of interactive engagement.

ReMake: Reshaping Brand Engagement Through Video Content Localisation?

Based in London, UK, ReMake is innovatively rewriting the narrative of video editing. This trailblazing start-up presents a novel video versioning platform that makes way for global brands to easily create customised versions of their content. Crafted for scale, ReMake allows for dynamic modification of language, prices, and backgrounds. These brand-compliant outputs can seamlessly be adapted to fit any format or channel. As videos prevail as marketing's paramount tool, ReMake's platform expedites the process of creating resonant, personalised visual content. Positioned as Adobe's missing component, ReMake empowers businesses to connect with consumers in a tailored fashion. It's capable of provoking a paradigm shift in the fast-paced consumer goods industry by elevating the standard of video content. Bound to captivate at Mad//Fest's 'House of Innovation', ReMake encases a future where customer engagement evolves ceaselessly through the potency of video marketing.

Pomelo Factory: Pioneering Video Revolution

Hailing from the historic city of Paris, Pomelo Factory is a trailblazer in the burgeoning field of digital communication via bespoke video content. Recognising that the traditional means of video content creation and dissemination can often be convoluted and expensive, Pomelo aims to revolutionise the process by making it efficient, cost-effective, and straightforward. Through their innovative platform, businesses can now strategise communication campaigns, seamlessly book filming slots with professional crews, and monitor every step for quality control. This streamlined process results in clear, dynamic and impactful videos delivered just a few days post-production. Pomelo takes the seemingly daunting world of video marketing and makes it accessible, turning it into a tangible revenue source. Visionary, convenient and resolute in its mission, Pomelo Factory is undeniably at the forefront of the evolving paradigm, wielding the influential power of video with finesse. Undoubtedly, the future is ready to roll - credits to Pomelo.

Pioneering Video Narratives: ViBRAND

Hailing from Gdańsk, Poland, ViBRAND is making waves in the realm of video branding. Believing in the power and potentiality of gripping storytelling combined with minimalist visuals, ViBRAND seeks to create transformative brand narratives without depleting crucial marketing budgets. Shaking up conventional practices, they offer bespoke video campaigns that make a strong impact, even at scaled-down costs. Although they do not explicitly underscore any specific technological innovation or data-focused strategy, their ethos echoes the article's theme - harnessing video as the essential tool for revolutionizing business-customer communication. This startup, with their imaginative endeavor to craft stunning videos on shoestring budgets, reflects a growing trend within the industry; they are proving that brands don’t need the deepest pockets to create the deepest impact. As video becomes the digital marketing currency, ViBRAND's approach may well be the blueprint for a vital industry evolution.

Ubex: Unveiling the Future of Decentralised Advertising?

In the small, idyllic town of Zug, Switzerland, a revolution is brewing on the forefront of the advertising industry. Ubex, a trailblazing startup, is redefining the business engagement landscape through their innovative, global decentralised advertising exchange. Staked on the reliable pillars of neural networks and blockchain-enabled smart contracts, Ubex offers a unified interface to run display, video, native, and audio ads- spanning the world. Their mission, centred on fostering a global advertising ecosystem that thrives on trust and optimum efficiency. While the extent of their video-specific contributions to business engagement remains nebulous, their disruptive presence in the advertising sphere warrants attention. Not merely a blip on the radar, Ubex is at the vanguard of the ongoing advertising metamorphosis. As brands strive to adapt and thrive in the rapidly evolving digital landscape, don't be surprised if you find Ubex etched as key players in the blueprint of tomorrow's advertising world.

Breaking Through The Language Barrier: Subly?

For creators looking to expand their reach and increase audience engagement, the London-based start-up Subly is streamlining the subtitling process. Calling upon advanced AI technology, Subly steps in to transcribe audio and video content, thus shedding the burden of manual subtitle creation and editing. But their arsenal boasts more than just transcriptions – Subly allows resizing of content for different social platforms and the customization of a brand's styling, headlines, and logos. This women-led team is reshaping the way brands repurpose their content, all while subsequent output is kept well-aligned with the original creative vision. The focus isn't solely efficiency, but effective reach too. By providing multi-language subtitle solutions, Subly enables brands to connect with diverse audiences, furthering the power of video in today's digital landscape. The future of content marketing is inclusive, and Subly is leading the charge.

Mambo: Redefining Video-Making Norms for Brands?

Hailing from Italy's fashion and art capital, Milan, Mambo is staking its claim in the fast-paced world of content marketing. Describing themselves as a 'Content Factory', Mambo offers a proficient solution for all brands craving for quick, yet high-quality video content. They're not just creating videos; they're enabling brands to tell their stories more effectively and engagingly. But what sets Mambo apart? While video remains the heart of Mambo's work, the true game-changer is the accessibility they provide. Challenging the traditional norms of high-cost, excessive time-consumption in video creation, Mambo serves as an affordable, rapid solution, opening up endless possibilities for businesses of all sizes. As we step into an era predominantly led by video content, Mambo stands poised to revolutionize brand storytelling, leading the charge towards an ever-innovative future. Here lies the quintessence of disruption – turning constraints into creative opportunities.

Neyroo: Paving the Path for Virtual Engagement

Emerging straight from the heart of Cologne, Germany, Neyroo represents a new wave of digital pioneers in the world of sales, marketing, and communication. Positioning itself as a 'Corporate Metaverse Creator', Neyroo harnesses the raw power of technology to lead companies into the digital frontier. Offering an array of services - from digital content marketing in audio, visual, and text formats to engineering immersive hybrid events and virtual worlds - Neyroo blazes a trail for innovative narrative construction and product engagement. Via their digital platform, Neyroo crafts virtual universes in the Metaverse, intricately designed and populated with interactive experiences for customers, partners, and employees. Simplifying complex requirements into intuitive, virtual communication spaces, Neyroo seeks not just to promote sustainable relationships but to transform them, fungibly binding business with daily life. True to its principle, Neyroo is lines blurred, boundaries dissolved, and the future embodied.

We hope this whets your appetite for the innovation you can expect to see within the House of Innovation at MAD//FEST. If there's a startup that you think is missing from this list then be sure to tag them and we'll see if they have what it takes to be part of the MAD//FEST House of Innovation.