Revolutionise Consent Management via Technology in the Digital Age

In the contemporary #digital world, #data #privacy and #consent have become #buzz words and are gaining importance slowly but surely. With flurry of #regulations like the EU’s General Data Protection Regulation (#GDPR), California Consumer Privacy Act (#CCPA), the Indian Telecom Commercial Communication Customer Preference Regulation (TCCCPR), and soon to be Digital Personal Data Protection Bill (DPDPB), soon to become an act, and others companies are under pressure to ensure that they collect, manage and document user data in a #transparent and #compliant manner.

One essential tool that companies are using to improve their #consentmanagement #process and #practices is #technology. Consent management platforms (CMPs) are becoming more sophisticated and are being integrated into many digital products and services. These #platforms can enable companies ensure that they are collecting user data with their explicit consent, and that they are giving users control over how their data is used.

One of the most important features of CMPs is their ability to present users with clear and concise #information about how their data will be used. Many CMPs use simple, easy-to-understand language and graphics to help users understand the implications of their consent and #preferences.

Another important feature of CMPs is their ability to provide users with #granular #control over their data. For example, users may be able to choose which types of data are collected, or how long their data is stored. This level of control can help build trust between companies and users, and can help #reduce the #risk of #databreaches or misuse.

CMPs are also facilitating companies to be compliant with regulatory provisions around consent management. For example, the GDPR demands companies to obtain "explicit" consent from users for certain types of data processing. The Indian DPDPB, 2022 will apply to the processing of digital personal data within #India where such data is collected online, or collected offline but is digitised. It will also apply to such #processing outside India, if it is for offering goods or services or profiling individuals in India. CMPs can help ensure that this requirement is met, and can also help companies manage user requests for data deletion (opt-out) or access (opt-in).

With evolving technology, it is likely that CMPs will become even more revolutionising and #userfriendly. This will enable #businesses build stronger #relationships with their #customers, while also ensuring that they are collecting and using data in a conscious, cautious, responsible and compliant manner. Ultimately, this will benefit everyone involved - businesses, customers, and regulators alike.

So, why wait request for demo for a #robust #secured, #scalable, #easy to #integrate and #centralized consent management platform, CONSENTICA, that can enable businesses to turn privacy into business #opportunities by #boosting consent rate.

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