Revolutionary growth in e-commerce order volume

According to a recent report, India’s e-commerce industry witnessed an order volume growth of 31 percent in the last year. The e-commerce industry is growing faster than anticipated. It has already shown 1.5x growth, compared to last year. With the increasing focus of companies on investing in online channels and increasing adoption of technology solutions to improve business operations, this growth momentum will continue for the next few quarters.

The overall e-commerce growth is a good sign, with newer product categories driving high growth, particularly personal care with over 100 percent order volume growth, and health and pharma with 75 percent growth. Electronics and fashion continue to be the biggest categories, with the maximum share of order volume.

The surge in demand has particularly become evident after the advent of the Covid-19 pandemic. The e-commerce industry in India has witnessed a tremendous surge in order volume after the implementation of the nationwide lockdowns. The Indian government introduced various reforms to help the nation’s e-commerce industry grow. The onset of lockdown and a push towards digitization proved to be a blessing in disguise for the sector. As consumers resorted to online shopping, e-commerce became the backbone for supplying essentials to the more than 1.3 billion people of India.

But it is not just the pandemic that has single-handedly contributed to the e-commerce order volume. The change in consumer behavior has also played a vital role in this growth. The increasing focus on regional markets and the rising adoption of smartphones are driving growth from tier-2 and beyond. Tier-3 towns and beyond have showcased the growth of over 90 percent this year.?

Apart from the recent happenings and the changing consumer trends, digitizing the economy and providing cheap internet to the people are a few of many reasons that have contributed to the growth in e-commerce order volumes. Apart from these factors the entry of affordable D2C brands on the e-commerce platforms has increased and doubled the sales.?

But as Jean Baptiste Say quotes- “Supply creates its own demand”. To increase supply there is a requirement of a strong logistics structure that can deliver the product with reduced TAT.

The e-commerce industry can flourish further only if it either invests in a good supply chain or outsources the same. But outsourcing can sometimes be a costly affair. The industry lacks a presence of pocket-friendly logistics solutions. On the other hand arrival of players like Edgistify has created hope of holistic yet cost-effective solutions.?

Edgistify is one of India’s most credible dark store operations & fulfillment networks that offers D2C brands, SME's, E-commerce companies a tech-enabled one-stop platform for multiple logistics requirements in a cost-effective manner. We assure an 8-16% reduction in the logistics cost structure. We make quick-delivery advancements possible with our robust supply chain network.?

To know more about our services, visit us at www.edgistify.com