Revolutionary AI Hack: How Rocket Learning Boosts Parental Engagement With Nudging!

Revolutionary AI Hack: How Rocket Learning Boosts Parental Engagement With Nudging!

Authored by Nishit Goyal , Senior Product Manager, Meenakshi Garg , Lead – Product and Sai Prasanna S , Product Manager, Rocket Learning

At Rocket Learning, our mission is to ensure every child gets the best possible start in life through early education. We recognize that parents play a critical role in this journey, but maintaining consistent engagement from parents can be challenging.

Imagine asking people around you if they’d like to be more physically fit. Most would agree, knowing they would benefit from it. They likely have the knowledge and resources to achieve fitness, but many struggle with consistent motivation.

This analogy mirrors our context—most parents understand the importance of participating in their child’s educational activities, yet many falter due to a lack of consistent motivation.

Rocket Learning’s AI-driven solution bridges this gap by creating a learning experience enabled by three core components:

1. Curated Daily Activities: Bite-sized play-based learning activities that parents can easily facilitate at home using common household items.

2. Digital Classrooms: A social learning experience where parents, children, and educators interact in moderated WhatsApp groups.

3. AI-driven Chatbot: to keep parents engaged and consistently participating in their child’s education.

These elements are designed to foster continuous learning and engagement, leveraging technology to create a supportive community around each child’s education. However, even with this robust system in place, engaging parents in their children’s education is a complex task.?

Despite knowing that their involvement is beneficial, many parents, especially in less active groups, feel their efforts go unnoticed. In groups where educators are overwhelmed or inactive, parents rarely receive timely acknowledgment. Even in the most active groups, ensuring every child and parent gets recognized is difficult, leading to a gradual decline in participation and enthusiasm.

We tackled this challenge by seeking a solution that offers timely, personalized recognition to parents for their efforts. Our teams went into the field, engaging with parents and Anganwadi workers to identify gaps and understand the types of recognition they value most. Through our research, we discovered that parents respond more positively to emojis like "chocolate" or "smiley" compared to a star emoji.

Armed with these insights, we introduced a subtle yet powerful innovation: real-time behavioral nudges powered by our AI-driven chatbot. These appreciation messages are sent to parents shortly after they post about their child’s homework or any educational activity, providing immediate and meaningful recognition for their efforts.

The idea is simple but turned out to be incredibly impactful. Imagine Ankita, a mother who helps her child with homework and posts it in the group. Within hours, she receives a message like “Good work, Ankita! ??” tagged with her name and filled with encouraging emojis. These messages aren’t sporadic; they are sent consistently at key intervals throughout the day—morning, afternoon, and evening—ensuring timely acknowledgment for every effort made by the parents.

To make these messages more engaging, we crafted them in Hindi with phrases like “???? ????? ???? ” (You did well) and “???? ???...! ???? ???!” (Wow, very well done!). These personal touches make the appreciation feel genuine and heartfelt, much like a pat on the back from a caring Anganwadi worker or educator.

Curious about the impact, we conducted a four-week experiment across 16 regions. The results were remarkable.

?In groups that received these real-time nudges, user engagement increased by ~17 percentage points. This surge in activity showed that more parents were sharing and engaging in educational activities. Daily Active Users (DAUs) also saw a 10-percentage point increase, indicating consistent involvement from parents. Although there was a slight rise in moderator messages, the significant boost in parent participation was the standout result.

The real triumph of this feature lies in its context. Parental engagement, while crucial, is often overlooked, especially in groups where educators might be less active. By providing instant acknowledgment, we not only motivate parents but also create a vibrant, supportive community around each child’s learning journey.

Our work at Rocket Learning is guided by the belief that thoughtfully applied technology, particularly AI/ML, can bridge gaps and build connections. The introduction of real-time nudges exemplifies this perfectly, blending behavioral science and AI/ML-driven innovation to meet parents where they are and encourage sustained engagement. By making parents feel seen and appreciated, we’re fostering a culture of continuous support and encouragement.

Rocket Learning is committed to pushing the boundaries of educational technology. Our AI-powered platform not only delivers timely and personalized high-quality learning content but also builds stronger, more engaged learning communities. This approach ensures that every child receives the support they need to thrive.?

Together, let’s create a future where every child has the foundations needed for success!

Very interesting and definitely most needed. Great to see Rocket Learning using technology to effectively. Worth emulating by others.

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Nishit Goyal

Catalysing Early Childhood Education at Rocket Learning | Global Shaper, World Economic Form

5 个月

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