Revolution. Disruption? Yes... a NEW tech to drive leads will change the way you market.
Tom McLelland
Online lead generation - Motivated Seller Lead Acquisition specialist
Business owners every day wrestle with solving this one big problem.
They struggle answering this question…
How do I generate a constant flow of fresh, qualified motivated leads for my business”... on autopilot!
They spend hours throwing time and money into gimmicks and hopeful solutions. The sprayin' and prayin' marketing approach will no longer work.
I’ve had my own agency for 25 years and I’ve never come online to make the claim I’m about to make.
I’m here to announce a disruptive force in the lead generation industry that will solve the number one problem business owners wrestle with every day.
Let me explain:
According to Dictionary.com Disruption means: a radical change in an industry, business strategy, - especially involving the introduction of a new product or service that creates a new market:
If you are tired of fretting and wasting time trying to hire someone to drive leads for you or overpay an agency that constantly promises that they “just need a little more time”
I’m here to declare a new disruptive force in the online marketing industry.
- This will change the way you acquire customers
- This will change how you spend every ad dollar.
- This will change (for the better) how you are able to not only hit your goals but exponentially blow past them.
This disruptive force is a combination of new technology mixed with creative insight…
It’s the perfect blend of art and science.
First… let’s discuss the disruptive technology that will change your business success, put more time on your calendar and more money in your pocket…
It sounds dramatic… because it is. In fact, it’s the perfect definition of disruptive. “It’s a radical change in the way customer acquisition is done.
Let it be known…
Acquiring new customers is going to change and you can be the hunter at the leading edge
or part of the trailing hordes… it’s up to you.
I can tell you from experience that the money is in the front of the line. And it’s always better to get there before your competition.
This technology I’m about to share has been tested and used by fortune 500 companies but, up to now, it hasn’t been available to sales floors, SaaS companies and entrepreneurs.
It’s based on a simple premise… And the premise is old school. We all learned in marketing 101 classes. But the implementation is revolutionary…. Like I said… it’s Disruptive!
The old premise for success is that if you market to the right person at the right time with the right message, you will have success.
Those principles haven’t changed. But accomplishing this has become more difficult.
As you probably know, Facebook just made it even harder by deleting 5,000 advertising targeting options. Meaning they just made more difficult for marketers to dial in on the first step of the success equation… identifying the right person to market to. Basically.. Answering the “Who do I market to question”
Marketers used to be able to select homeowners, income levels and other specific geo and demographics, but in an attempt to be non-discriminatory, they have drastically downgraded the targeting power of Facebook.
This is a big deal.
It’s why so many marketers are scrambling to modify their campaigns to find the success they used to have. But they are running into a brick wall.
Others are abandoning the FB platform altogether… to the point that Facebook lost $120 Billion in one day. Facebook's loss is more than four times the valuation of Twitter ($33bn) That’s more than the GNP of Kuwait… they lost is all… in ONE DAY!
Answering the WHO question… has gotten harder for less experienced marketers.
But don’t fret… there is HOPE!
I’d like to introduce you to our Behavior Intent Target Marketing system…
It’s a mouth full. But it’s worth your time to understand its power.
This disruptive Technology slays the question of target marketing… forget targets. We answer the WHO in an amazing way.
Our technology allows us to identify people… by name who already have taken actions to indicate that they already want our product or service. Our technology answers the WHO to market to questions and the WHEN to market to them!
Remember Right person, right time, right message = success!
Let me pose a rhetorical marketing question:
What if you knew the name of everyone in your market who is not just searching for your product, but researching to make a purchase…. And is about to buy?
What if you knew exactly where they were in the path to purchase?
What if you knew the exact 3% of your target audience that was about to click the “buy now” button…?
How would that change your marketing?
Answer: Dramatically! With our Behavior Intent Target Marketing system
- No more trying to create custom audiences in Facebook trying to make a “best guess” as to who your top demographic is.
- No more carpet bombing facebook ads hoping you hit the right target.
- No more guessing and making assumptions as to who is in the market to buy your product or service.
Problem Solved!
Now, we can tell, by name, email, cell phone, Facebook ID and physical address the exact people who are researching a solution for what you have to sell.
Our technology is platform agnostic. We can reach out to motivated buyers by Facebook, google, email, SMS txt, snail mail… We can surround these active buyers with targeted messages, knowing exactly where they are in the buying cycle.
We don’t waste a marketing dime on anyone who isn’t already deeply interested in what we have to sell.
We are talking about buyers… not leads. There is a big difference.
The system works efficiently for both B2B and B2C.
We’ve seen dramatic success in the following categories:
- Mortgage
- Financial Advisors / Annuities
- Personal Injury
- Chiropractic
- Solar
- Fitness / Gyms
- HVAC
- Final Expense insurance
- Roofing
- Residential Real Estate
- Non-invasive Procedures (med spa, coolsculpting)
- Dental
- Auto
- Travel
- Rehab
- Senior Care / Assisted Living
- Legal
- Ecommerce sites
- Business Funding
- Business Insurance
- Merchant Processing
Here’s how it works:
Essentially, Amplify's Disruptive Behavior Intent Marketing System tracks user behavior, recognizing key points in their buying journey based on the content they consume.
Much of this has to do with tracking people who search and visit review product comparison sites the search terms they use and the sites they visit… we track behavior - not IP addresses and we are able to match those behaviors to precise people..
Part of the tracking involves:
- URL-level navigation
- Content consumption
- Campaign responses
- Past Purchase behavior
All this data signals buying intent. But we don’t stop there… our system also takes into account:
- Clicks on related ads related to the targeted product and subsequent conversions.
- Content of the websites and pages visited… even your competitors ads and website visits
- The recency and frequency of those visits.
We track 225 Million U.S. consumers daily, analyzing over 50 Billion online actions every day.
We overlay this data and we are able to identify the exact buyers of any product or service.
Knowing this information gives us an unfair advantage in the marketplace. And now YOU can have the same unfair advantage.
Let me illustrate:
Say, for example, If I’m interested in buying a Ford F150 truck.
My browser history reflects visits to Edmunds.com and Ford.com. My search history shows searches on “Ford 150 reviews”, “best prices on Ford 150” and “Ford 150 v Chevy 1500 ”. I’ve clicked on ads for Ford 150 trucks, I’ve read articles about Ford trucks, I’ve visited all the dealers websites in the market area. Last, I’ve searched on Google Maps for “Ford dealerships near me.”
It’s looking like a pretty good time to put an ad for a Ford 150 in front of me.
When a person shows through their search and browsing behavior that they are in the market for solar, insurance, a car or a chiropractor or a baby stroller, we can deliver timely messages at the point of decision.
So we not only know WHO to market to… but WHEN.
Once again.. The right person at the right time with the right message = success.
I’m sure you agree….
This changes things… this changes EVERYTHING!
No more advertising to the haystack to find the needle.
Now you can market to a stack of needles looking to buy.
Here’s how this saves you money.
Instead of spending money on keywords and broad stroke shot gun targeting… And instead of being locked in to Facebook’s limited targeting algorythms. you spend every dime on an interested prospect.
Your click costs go down because Facebook gives precedence to content that is relevant to their audience. And they measure relevance by how actively engaged the content is.
When we put that ad for a sale on F150s in front of someone searching for an F150… they click… they watch the videos… they engage. That gives us gold stars with Facebook… meaning we get better click throughs and lower click costs.
Thus we lower the cost per acquisition.
So, yes… I’m saying we get better qualified buyers… at a lower cost.
I should end this blog post right here.
With that thought swimming in your head.
Better qualified BUYERS not LEADS at a lower cost.
We generate motivated BUYERS.. Not LEADS!
You see where we solve the problem we discussed at the beginning of this video.
Of course, we can get into a ton of examples when we hop on a quick discovery call.
But until then, let me share some examples where we compare our results to standard FB campaigns:
If your in-house marketing team or your outsourced agency isn’t producing these results… You need to make a change.
As a kid, my dad always preached… if nothing changes … nothing changes.
Now is the time to make a change. If you are not exploding through your sales goals… you need to make a change.
And it better be before your competitor hears about this disruptive solution.
We’d like to help you.
You’ve spent time reading this article. You must need a change in your business growth trajectory. Once we hop on a discovery call, we’ll see if your business is a good match for this game changing technology.
Now, the third part of the age old success formula…
Delivering the right message once you have the right person at the right time.
This is where our creative team comes in.
We have pioneered what we call the Lead Gen Amplifier system for messaging.
I’ll explain how we craft messaging with the psychological power to drive sales. We build you up as the unsurpassed authority on whatever product or service you have to sell.
Our system creates momentum and generates sales. In fact, we’ve generated over $50 Million in sales for our clients.
Our time is getting short. I’m going to save those details for our next video. Or if you’re interested, we’ll go over our lead gen amplifier messaging system on a quick discovery call.
We are looking for businesses with a high demand for sales and leads. This system isn’t for someone looking for 20 to 30 leads per week. When we turn our systems on we need clients who can handle the volume and the growth.
To qualify for this system you need to be committed to customer support and excellent service.
You need to be prepared to invest in your own success. To give you an idea of the costs of this system, depending on the market - it costs about as much as an entry level employee. And for that investment, you get a team of marketing savants passionate about your success using the most effective technology in the industry. Experience honed over hundreds of clients where we’ve helped generate hundreds of thousands of leads and like I said… we’ve helped generate over $50 Million in sales for our clients.
If you are action-oriented and want to get in the front of the line, instead of trailing the pack, we invite you to fill out the quick survey below. And if you’re a good fit, we’ll invite you to schedule a call with one of the founders of Amplify My Business.
If you are looking to revolutionize your sales trajectory.. I mean dramatically change it - actually disrupt it… then fill out the survey. The Amplify Behavior Targeting systems could be a good fit for you.
If you are just researching… maybe this isn’t for you. We personally manage every aspect of the campaign and want to make sure we are working with folks committed to action and success.
As a disclaimer, this system is not for MLM companies or small start ups with no funding. This system requires a serious commitment and resources to dominate your market.
Fill out the survey and we’ll see if you’re a good fit.
Go forth and conquer. See you on the other side.
Founder and CEO of Acquaint Softtech
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