The (R)Evolution Continues: Apfelwein in a Designer Reusable Bottle

Birkenau, September 2024. The two most popular varieties, Apfelwein-Pur and Apfelwein-Cola, are now available in a stylish 1-liter reusable glass bottle. With this new packaging, BEMBEL-WITH-CARE presents its renowned Apfelwein, specially tailored for the gastronomy and event sectors.

Originally, Apfelwein was bottled in brown glass bottles with the classic “ribbed” pattern. In 2009, BEMBEL-WITH-CARE broke away from this outdated tradition, introducing Odenw?lder Apfelwein in handy 0.5-liter cans. This attracted a younger target audience, and its status as a practical take-along item made “Bembel” the most famous Apfelwein in Germany, gaining recognition far beyond the country’s borders.

Now, the Odenwald rebels return to their roots, remaining true to themselves with a new twist: instead of the old brown glass bottle, they have chosen a high-quality Bordeaux glass bottle to showcase the Apfelwein at its best. The elegant design, paired with the brand’s striking visual identity, results in a modern reusable glass bottle, available in a sleek black 6-pack crate. “Any restaurateur will be proud to place this bottle on the table; it just looks awesome,” remarks Karsten Schwinn, CEO of BEMBEL-WITH-CARE. “With the new 1-liter bottle, we’re meeting the needs of restaurateurs and event venues who prefer larger reusable packaging over cans.” The content remains as high-quality as ever, with added carbonation ensuring that the experience from the bottle is just as refreshing as from the can.

In addition to the gastronomy sector, the bottles are also available in supermarkets and beverage retailers. Apfelwein enthusiasts with a bigger thirst can now enjoy this quality Odenwald product at home. Deliveries are already underway, and orders can continue to be placed through Kelterei Kr?mer, the producer of the Apfelwein.

About the Company: BEMBEL-WITH-CARE, Pioneers of Modern Apfelwein

In the early 2000s, the German Apfelwein industry was in a deep crisis. With dramatically declining per capita consumption and an aging target audience, it was clear that the traditional beverage had an image problem.

In 2007, BEMBEL-WITH-CARE? introduced its modern interpretation of Apfelwein, as we know it today. The core idea was to merge tradition with innovation, resulting in the world’s first Apfelwein in designer cans. What was once a threatened local cultural asset became an open, global cultural icon. The traditional drink became party-friendly, appealing to new target groups, and steadily gained recognition beyond the regional market.

BEMBEL-WITH-CARE?’s high-quality Apfelwein is free from flavor enhancers, artificial flavors, and sweeteners. This creates a fruity Apfelwein with a higher residual sweetness, appealing even to Apfelwein newcomers. Thanks to innovative filtration technology, the Apfelwein is also suitable for vegans. The cult beverage is produced by Kelterei Kr?mer, a traditional cider mill that has been crafting premium Odenw?lder Apfelwein since 1928. Currently, BWC offers canned Apfelwein in the varieties “Apfelwein-Pur,” “Apfelwein-Cola,” “Apfelwein-Schorle,” “Apfelwein-Kirsche,” and “Apfelwein-Gold.” BEMBEL-WITH-CARE? has received numerous national and international awards for both its Apfelwein and product designs.

The "canned fruit" is available in 0.5-liter beverage cans at many supermarkets, beverage markets, kiosks, and gas stations, as well as through national distributors. Odenwald Apfelwein is also available internationally, with the export business continually expanding. The extensive website (www.bembel-with-care.de) provides an overview of BWC’s multifaceted brand world. In addition to Apfelwein products, the webshop offers a wide range of items for Apfelwein enthusiasts. Under @bembel.with.care, a growing fan community on Facebook, Instagram, and TikTok celebrates their love for Apfelwein culture 2.0.

For more information, visit www.bembel-with-care.de.