Revive Your Email List in 3 Simple Steps

Before I begin to teach on this subject and make my point, I want you to understand what is going on in the email marketing industry.?

Here are a few statistics that even shocked me as an email marketer:?

• Welcome Emails have an open rate of 68% while regular campaigns boast 19%?(Oberlo)
• An email with personalized subject lines creates 50% higher open rates?(Oberlo)
• Sending three abandoned cart emails results in 69% more orders placed?(Oberlo)
• ?B2B marketing emails see a 23% higher click-to-open ratio than B2C emails?(OptinMonster)
• Email subscribers are?3.9x more likely ?to share your content on social media and?4.24% ?of visitors from email marketing buy something, compared to 2.49% of visitors from search engines and 0.59% from social media.(OptinMonster)

Keep these statistics in mind as we walk through this article on your email marketing strategy in 2023.

Similar to social media, proper email execution requires a damn good strategy.?

Ask yourself the following questions before sending emails:?

• Who is my target audience?
• What do they need to hear from me (not necessarily what I’d like to tell them)?
• What are their struggles right now around making a buying decision?
• How can I become more relatable instead of just selling them stuff?
• How often am I emailing this list??

With these foundational questions, you’ll be able to target a specific type of customer which makes your audience feel like you relate to them and empathize with their goals, pain, or aspirations.?

Aside from that, you need to understand how often you’ll email this subscriber base too. As a rule of thumb emailing your list at least 4x per month is recommended if not 8x per month or twice a week (for larger segments of over 1 million you can email them 3-5x per week)

I know what you’re thinking…?

“Isn’t that too much?”?

No, it’s not and if someone took the time to see your ad or your free lead magnet, signed up, and is still on the list they’re expecting to hear from you – frequently...

--- >> Read the full blog post here.

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