Revive Old Leads with Dean Jackson’s 9-Word Email Trick

As an estate agent, I know how challenging it can be to deal with old leads that seem to have gone cold. Despite following up, sending newsletters, and making calls, it sometimes feels like these leads are lost causes. Before you give up on them entirely, I suggest trying a simple yet powerful strategy that has proven to be a game-changer in the marketing world: the nine-word email. This technique, introduced by marketing guru Dean Jackson, could be just what you need to rekindle interest and prompt responses from leads that seem dead.

What is the Nine-Word Email?

The nine-word email is precisely what it sounds like: an email consisting of just nine words designed to engage the recipient. The brilliance of this method lies in its simplicity and directness. By focusing on brevity and clarity, you can cut through the noise of typical marketing messages and create a personal touch that resonates with my audience.

Why It Works

The effectiveness of the nine-word email comes from several key factors:

1. Personal Touch: Unlike generic mass emails that flood inboxes daily, a nine-word email feels personal and direct. It’s crafted to appear as if it’s intended solely for the individual recipient, making it stand out among other communications.
2. Simplicity: In a world where email inboxes are cluttered with lengthy messages, a concise email is refreshing. It respects the recipient’s time and makes it easy for them to respond without feeling overwhelmed by information.
3. Direct Question: The core of the email is a straightforward question. This not only prompts a response but also encourages the recipient to engage in a conversation they might have otherwise ignored.

How to Implement the Nine-Word Email

Here’s how I use this technique effectively:

1. Choose Your Subject Line: The subject line should be relevant and specific to the area or property type I’m focusing on. For instance, if I’m working in Manchester, I might use “Homes in Manchester” as my subject line. This immediately lets the recipient know what the email is about and grabs their attention.
2. Craft Your Email Body: The body of the email should be just one line. I use a simple, direct question that reflects the purpose of the email. For example: “Hi, are you still interested in a home in Manchester?” This is all I need to elicit a response.
3. Send It Out: Once your email is ready, send it to leads who are two to three months old or older. These are the leads that may have gone quiet or seemed less responsive in the past.
4. Track Responses: Monitor responses closely. The beauty of this method is that it often prompts immediate replies. Many recipients will appreciate the straightforwardness and will engage with my follow-up.

What to Expect

By using the nine-word email technique, I typically see several positive outcomes:

• Increased Engagement: By reaching out with a personal and direct question, you're more likely to spark interest and encourage responses from leads who might otherwise have remained silent.
• Revived Conversations: This method can reignite conversations with potential clients who were previously disengaged, offering a new opportunity to move forward with them.
• Enhanced Efficiency: The simplicity of the nine-word email means I can reach out to numerous leads quickly without investing a lot of time in crafting lengthy messages.

The nine-word email is a powerful tool for property agents looking to rejuvenate old leads and turn silence into sales. Its effectiveness lies in its simplicity and personal touch, making it an ideal strategy for engaging with leads that have become inactive. By implementing this straightforward approach, you can revive your lead database, spark meaningful conversations, and potentially turn dormant leads into active prospects.

So, the next time you struggle with old leads, remember the nine-word email technique. It’s a small investment of effort for a potentially big return, and it might just be the key to unlocking new opportunities in my property business.

Want to learn more tips and tricks from me? Join my coaching programme today! https://adsandaiforpropertypros.co.uk?