The Revival of Joy: Bringing the AIA Carnival Back to Hong Kong

The Reawakening of a Tradition: Bringing the AIA Carnival Back to Hong Kong

The return of the AIA Carnival to Hong Kong after a four-year hiatus due to the COVID-19 pandemic marks a significant milestone. This event, much more than a mere entertainment venue, symbolises resilience, hope, and the unyielding spirit of Hong Kong.

A Journey Through Challenges to Triumph

The pandemic brought unprecedented challenges, leaving many ventures, including our beloved carnival, in limbo. Yet, it also provided a unique opportunity for reflection and growth.? The return of the AIA Carnival is not just about bringing back a cherished event; and crafting a bigger and better experience, but it's also a testament to the determination and collaborative spirit that defines Hong Kong.? It's a blend of tradition and innovation, that resonates with families seeking wholesome fun. This year's event is about more than entertainment; it's about rekindling smiles and crafting memories, integral to the fabric of our society.

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More Than Just a Carnival

The AIA Carnival’s journey is a personal one, which began over a decade ago as a dream sketched on a blank piece of paper, nurtured by a partnership with AIA.? This journey mirrors a roller coaster of emotions and experiences, culminates in the joyous expressions of our visitors, a sight that reaffirms our purpose, and the sense of achievement in seeing our vision come to life is unparalleled. The success is attributable to the exceptional team at Great Entertainment Group. They have an immense amount energy, inspiration and desire to keep striving for better. ?They are the true backbone of this endeavour and their tireless effort and commitment is driven by a singular vision: to bring smiles to people’s faces.

This vision is that brings us all together, year after year.? Seeing the happiness and delight in the eyes of our guests, makes every challenge worthwhile. It’s a profound reminder of why we do what we do. The moments we create are the heart and soul of the AIA Carnival.

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Partnership and Collaboration

The AIA Carnival has flourished with the support of partners like 友邦保险 , 瑞银集团 , 国泰航空 , the LEGO Group , Lan Kwai Fong Group , Trip.com and The Sandbox . These collaborations, driven by a shared desire to bring smiles to Hong Kong, underscore the importance of unity in reenergising the city , contributing significantly to the local economy and community spirit.? We are firm advocates of connecting brands and communities through entertainment, and this principle is integral to everything we do.?

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A Festive Fusion of Innovation and Tradition

This year's carnival is a sensory feast, offering an array of extraordinary experiences. The excitement for this year lies in wandering the grounds and observing people enjoy our creations and seeing the happiness it brings to them. Showcasing innovative attractions like animatronic dragons, talking trees, roaming entertainers and unique experiences in the metaverse, the carnival is set to be a memorable event. It's a blend of tradition with a modern twist, a celebration that brings the community together in a spectacular setting against the Hong Kong skyline.? We are eager to see our new partners and attendees engage with what we've put together, and how these partnerships contribute to Hong Kong's vibrancy.

?Community at Heart

At its core, the AIA Carnival is a community-driven event. With the Community Stage located at the heart of the AIA Carnival site, hosting acts from over 200 professional and amateur local community groups to showcase their talents and enjoy what we offer.? The event is accessible to all, with over 30,000 tickets donated to various charitable organisations and schools.? It's a celebration of inclusivity and diversity, reflecting the spirit of traditional country fairs.

Looking Ahead

The inaugural two weeks of the AIA Carnival have unfolded as a captivating and enchanting experience. It's deeply rewarding to see the widespread joy across Hong Kong, and it's a testament to our team's relentless dedication in crafting this celebration. This event truly embodies a jubilant appreciation of life’s simple pleasures.? As we look ahead to the new year, we invite you to join us in this celebration, to experience the magic and delight that the AIA Carnival brings to Hong Kong.