Revitalizing the Mitsubishi Car Showroom in Dubai

The Background

This project was made possible by the invaluable contribution of RVS Building Materials Trading LLC, a trusted supplier of construction materials in Dubai that offers high-quality ceramic tiles, sanitary wares, and more.?

As an authorized dealer of LATICRETE products, they are renowned for providing durable and reliable tiling solutions, making them a valuable resource for successful construction projects across the UAE.

The renowned Mitsubishi automotive brand showroom is at the heart of Dubai’s captivating Sheikh Zayed Road. The showroom was designed to display automotive excellence and captivate visitors, but it faced challenges with tile integrity, particularly in the high-stress vehicle movement areas.?

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The Challenge

The Mitsubishi Car Showroom faced persistent issues of tile cracking and chipping in the vehicle movement areas due to the constant traffic and weight of vehicles. This compromised the showroom’s aesthetics and raised safety concerns for visitors.

LATICRETE Solutions?

LATICRETE and RVS Building Materials Trading LLC collaborated with a high-quality solution to address the tile integrity issues.?

For the vehicle movement areas, LATICRETE 254 Platinum adhesive was chosen. This product, designed for interior and exterior installations, offered exceptional bond strength capable of withstanding heavy loads and vehicle movement within the showroom. The result was a fortified tiled floor that could handle the demands of the busy showroom.

For non-vehicle movement areas, such as office areas and the customer lobby, LATICRETE 325 Premium Tile Adhesive was utilized. With its superior adhesion and flexibility, this adhesive ensured the durability of tiles in these spaces without vehicle stress.

The Outcome?

The resolution on tile installation was made possible through the seamless collaboration of the technical and sales teams from RVS Building Materials and LATICRETE. Advaith Sundher, the technical sales executive, and Ravi Wamankar, the retail head, diligently oversaw the successful implementation of LATICRETE solutions, ultimately leading to the showroom’s stunning transformation.

During the project, Mr. Vinesh, Sales Manager of RVS Building Material LLC, demonstrated unwavering confidence in LATICRETE products. He emphasized the exceptional partnership between RVS Building Material and LATICRETE, recognizing the superior quality and reliability of LATICRETE solutions.?

The innovative LATICRETE adhesives not only resolved the tile cracking and chipping issues in the Sheikh Zayed Road Showroom but also earned immense satisfaction from Mitsubishi as well. The customer appreciated RVS for their excellent service and products, and as a result, awarded them the contract for revamping entire showrooms all over the UAE.

By meticulously supplying exquisite stain-proof porcelain tiles, accompanied by the essential installation products from LATICRETE, all applied with their unmatched expertise, RVS Building Materials Trading LLC met Mitsubishi’s specific requirements and seamlessly contributed to the showroom’s revival.?

In conclusion, the success of this project further cements the close bond shared by RVS Building Materials and LATICRETE. We look forward to many more such endeavors.