Revitalize Your YouTube Channel: The Problem/Solution Method

As a business owner, if your YouTube channel has been just sitting there collecting dust, it's time to breathe new life into it. With a staggering 2.7 billion monthly active users and 1 billion hours of content watched daily, YouTube isn't just a platform – it's THE major source for information and entertainment. In fact, it's the world's second-largest search engine and second most-visited website after Google. For businesses, being active on YouTube isn't optional; it's crucial for staying competitive in the digital age.

But where do you start?

I get it, you don't have hours to invest in a video. But if you have 20 minutes, I can give you the blueprint to a series of videos that will give your channel new life.

Best part: ANYONE can do this.

Problem/Solution Method. This approach involves creating targeted videos that address specific issues your audience is actively seeking to resolve. It's an effective way to attract views, with 70% of YouTube viewers using the platform to solve problems. Answering questions is something you do everyday in your line of work, but instead of one-to-one, you're now answering one-to-many by just using the video option on your phone!

To implement the Problem/Solution Method:

• Research: Utilize YouTube's search bar as a free tool. Begin typing relevant keywords and observe the auto-complete suggestions. These represent real queries people are searching for.
• Select your topic: Choose a problem that aligns with your expertise and has significant search volume.
• Create your video using this formula:

Hook: Clearly state the problem you're addressing (Start with a question. Example: "I just inherited a home I don't want, what do I do?", or "What are my options once my car's lease is up?")

Story: Share a personal anecdote about a client who faced this exact issue. Describe how it affected their life, focusing on the emotional impact.

Answer: Provide a clear, valuable solution to the problem (Use the 3 or 5 step answer method)

Call-to-Action: Encourage viewers to subscribe or explore related content

Remember, consistency is key. Commit to a realistic posting schedule, even if it's just once a week. YouTube favors channels that post regularly, with consistent uploaders seeing up to 20% more views on average.

By consistently providing value through Problem/Solution videos, you'll not only revive your channel but also establish yourself as a trusted resource in your industry. Consider this: 90% of people say they discover new brands or products on YouTube. By solving problems, you're not just creating content – you're opening doors to new business opportunities.

Don't let your YouTube channel languish any longer. Start solving those specific problems today and watch your audience – and your business – grow!

And just a note, this is something Digital Legend does on a daily basis with businesses that are looking to make an impact in their market. So if you need help, reach out!