Reviewing your workflows? Ask this question…

What can we automate?

This should be the question on the lips of every leader when reviewing their internal processes.

A business is built on workflows, and sometimes they are so outdated it’s hard to understand the logic of them. This trap of doing things how they’ve always been done makes many businesses counterproductive.

Wherever efficiency, reliability or speed can be added to a task, it should be. But automation isn’t just about becoming more efficient, the true benefit is optimisation.

When you have processes in place that free up the time and attention of your staff, you’re able to optimise their talent toward the innovation and growth of your business.

A simple example is automating your schedule to optimise your time. As a CEO with multiple projects on the go, I need my schedule to operate like clockwork so I can get the most out of myself each day. That means everything is preplanned and blocked in my calendar, from my personal training sessions to recurring calls with my team.?

If I was doing things on the fly without a recurring schedule, I’d be too distracted to perform at my best.?This distraction with the small, incomplete details would take away from my ability to optimise the outcome of each appointment.

To get results in any endeavor, you must be outcome focused. You need to use your time and attention for maximum benefit towards your goal. Automation makes the path toward desired outcomes much smoother.

When reviewing each workflow ask - can we automate it? And if we did, what would the benefits be? ?Not just from a time and cost saving perspective but also from the perspective of optimisation.

What could your business gain from removing mundane, time consuming tasks. How could you reallocate your resources? How could you better serve your customer?

For the growth focused leader, these questions and their answers will be exciting. Because business isn’t about doing what has always been done, it’s about evolving with your customer and their needs.

In this age of subscription-based selling, ongoing maintenance and consumption models, your customer needs you to anticipate their needs.

When you can automate your sales operations to manage the initial sale, on to the renewal,?and then capture all opportunities for upsell, cross sell, upgrade and end of life replacement - you are offering a complete customer journey.

A SaaS platform that streamlines your internal processes will create a convenient, timely and efficient service for your customer. It will also create more revenue opportunities for your business.

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