Review: New Food and Entertainment Area “Foodtopia” opens at MyZeil

The newly developed food and entertainment area “Foodtopia” at MyZeil in Frankfurt opened its doors to customers for the first time on September 05, 2019. And I was invited to take part at the grand opening. The unique concept which has been planned and realized by shopping center expert ECE takes up operations about one year after construction began.

Located on the fourth floor of MyZeil Foodtopia features a unique food and entertainment offer with a variety of modern premium food concepts and a special architecture with an urban flair, attractive design and vibrant atmosphere of a market hall. 

Outdoor terraces with a view on the skyline of Frankfurt, an event space, and a premium movie theater round off the offering.

“Foodtopia at MyZeil is a completely new concept which is unique in design and quality. We are especially pleased that we were able to convince not only the tenants but also the owners of the center with our concept. The project is also an example how we can take a center to the next level in a spectacular and successful way. Now we want to enthuse the customers of MyZeil with our idea.” - Steffen Eric Friedlein, ECE Managing Director Leasing.

“Foodtopia is a new hotspot in downtown Frankfurt. It will be the jewel of the crown for the refurbished MyZeil,” says Center Manager Marcus Schwartz. “Our customers will find the largest foodservice offer in the city center right here – something for every taste and for any time of day. Together with the Astor movie theater and 100 shops we offer true shoptainment, the combination of shopping, fun, and indulgence.”

Foodtopia is one of two major elements of the extensive modernization and repositioning of MyZeil as a modern shopping, lifestyle and entertainment complex. In the scope of this major project, ECE has given floors of the center a more comfortable and inviting design and has enhanced the tenant mix. By launching the extensive repositioning with an overall investment in the tens of millions, ECE and the owners of the MyZeil extend the offerings at MyZeil and prepare the center for the future. Especially the upper floors are intended to be revived even more through the renovation and through “Foodtopia”. Already today, 15 million people come to MyZeil every year.

A very special evening with great food, interesting conversations and great music – thank you for having Marcus Schwartz and Steffen Eric Friedlein!