Review: Facebook Ads CXL Course: Tracking the new Customer Journey with Facebook Pixels
Facebook pixel is used to collect information about site visitors and how they interact with Facebook ads. It can help you identify which users are most engaged with your ads and show you exactly what they’re doing on Facebook. Facebook pixel is unique to your ad account that lives on your website.
Pixel is a free tool that notifies you when people interact with your ads, including when they click through and engage with them after seeing your ad.
Pixel works by installing a small snippet of JavaScript code into the webpages and apps that people visit after clicking on an ad. This code can then be used to track and measure user interaction with your ads. The base code should be added site wide to your website and any other pages that your traffic will be visiting through your funnel.
When someone interacts with one of your ads, the Pixel collects information about that person’s device, browser, language, time zone, activity on the page before they clicked on the ad, their IP address, what other sites they visited before they clicked on your ad, what other ads they interacted with before interacting with yours, what pages they visited while interacting with the ad (including the ones where they weren’t interacting), how long it took them to interact with your ad (including whether or not it took them beyond the preview), which links in your ad led them to interact with it (including all links within the ad or just some), which site or app hosted or ran that page or app, any cookies associated with that page or app that this person had previously interacted with, any other tags associated with that page or app that this person had previously interacted with, their name and email address. When a user visits a webpage containing pixel, they trigger the pixel to fire. This firing event sends a signal back to Facebook that site visitor completed a desired action.
But what happens when you want to take advantage of this data? The first step is understanding how the pixel works and what it must do for you to gain maximum benefit from it.
You should consider using Facebook Pixels immediately if you’re using them for remarketing purposes because they will not only reduce the cost of each click but also increase the lifetime value of your customer through better targeting. For other types of advertising, like desktop display ads or video ads, you should wait until after your first campaign launch or before creating any new campaigns to get the most out of them.
Pixel allows you to track conversions across your website while using Facebook. These pixels will only appear for those who have already visited your website after being exposed to a Facebook ad. You can place multiple conversion pixels on a single page – just make sure not to have more than one tracking code on a single page – and they should all work together to keep people aware of relevant promotional offers and relevant content throughout their browsing experience on the site.
How do I activate the pixel? To activate your Facebook pixel, go to Ads Manager under the left-hand menu on any page of Facebook. Click “Edit Page” at the top of the page, then click “Edit Your Page” next to “Audience” under “Advertising Features.” Click "Start Pixel" at the bottom of the page.
Facebook Pixels works in two ways:
1.??????Data collection: The pixel enables Facebook to track actions taken by users when they follow a link in your ad (e.g., add an item to their shopping cart, add it as a friend, etc.). This data collection will help you learn what people do after they see your ad.
2.??????Targeting: The pixel also shows when people who saw your ad also viewed other ads or interacted with other parts of Facebook (such as clicking on links in the news feed). This targeting information can help you make more informed decisions about your advertisements.
Now, let’s discuss something specific about type of conversions and how to track specific events through pixels.
Typically, when you see a conversion in Facebook Ads Manager, that means you’ve made a sale. Your page has a conversion rate if it shows a total number of conversions in your conversion tracker, and this number decreases when you edit your card. This rate does not include people who visit your page but don’t complete a transaction.
Conversions are any actions that lead to one of the following:
Viewing an ad: Viewing an ad is an example of a view action. A view action does not always lead to a conversion immediately. For example, if someone views your ad, visits your website, and then opens or clicks on something, you’ve likely received a view action and might consider it a conversion. A view can also be considered an opportunity for remarketing and retargeting — we’ll cover that later.
Viewing an ad is an example of a view action. A view action does not always lead to a conversion immediately. For example, if someone views your ad, visits your website, and then opens or clicks on something, you’ve likely received a view action and might consider it a conversion. A view can also be considered an opportunity for remarketing and retargeting.
There are two types of conversion tracking methods on Facebook.
Standard Events features:
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Custom Conversions features:
Facebook pixel has 17 standard events that are useful for building audiences and tracking your website conversions.
Custom events: The Conversion Tracking Manager is a great feature that allows you to create custom events, such as “Purchase or Sign Up,” “Download,” “Share on Twitter,” and more. If you know what type of conversion your page is interested in, you can build a custom event around it. Custom audiences – One of the most important conversion types is email notifications. You can create custom audiences to target specific users or groups of users so that they receive specific types of email notifications. For example, you could create a general audience and a specific audience for anyone who makes a purchase from your site. Facebook ad targeting: When creating ads, you have the option to create a custom audience with purchase history as one targeting criterion. In addition to this, you can set up ad campaigns that can be targeted toward people who have just made a purchase from your site as well as those who have just signed up for an e-newsletter from your site.
How to make sure that Facebook pixels are working fine?
The Facebook Pixel helper is a tool to test the pixel implementations. It’s a Google chrome extension and helps in troubleshooting the pixels.
The Facebook Pixel works at the background to analyze the sites for pixel script.
If you're new to Facebook, I recommend that you set up conversion tracking first. Facebook Pixel is the best tool for it.
Learn more about pixel setup and setup your pixel now.
I highly recommend you exploring growth marketing minidegree courses from CXL.com. Find below the direct link to course.
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