Review #6. E-mail Automation

Today I will uncover a useful tool that helps you to follow the motto: you need to work not 24 hours a day but using your smart brain. This tool provides e-mail automation. What is it for? For example, you need to send the same type of e-mail to a number of people (50+, for example) and you can, obviously, do this manually and hand crafted. This will take some time and a lot of efforts. There is good news: you can automate it!

Yesware (https://www.yesware.com/) is one of quite good examples of e-mail automation. You can track openings, see reply rate and even create A/B testing if required for your campaign. One more thing: you can create even sequence of replies which will be automatically sent to a person who responded to the previous e-mail. The cool part is that e-mail is delivered like a personally sent one with no hint on any subscription to any mail list.

Basically, Yesware is an extension of for gmail however you can create and send campaigns through corporate e-mail when you set it up in gmail account. Yesware is free for 1 month and then it has a subscription basis. This is useful in case you work with e-mail campaigns or lead generation often,

I have found several free alternatives for Yesware however you need to be aware they are free till 50 e-mails a day. This is fine if your campaign is not huge. You can easily find them among gmail extensions offerings.