Reversed Creativity: Dancing with AI.
Peter Hoogland
No boring blabber, just flexible and fire-starting thinking for problem solving with confetti | Strategist | AI | Facilitator | Videoproducer | Speaker-trainer. #Neuroscience #Let's have some fun.
Why do we keep changing our minds? Because time and again we think we've found the answer, only for everything to change once more. Technological revolutions have always influenced our thinking and creativity. The Industrial Revolution, as described by Lewis Mumford (1934), forced us to adapt to the logic of machines, where efficiency and standardization were paramount. The Digital Revolution, as Luciano Floridi (2014) emphasizes, transformed our world into a network of data, where everything could be reduced to binary code. Now we stand on the cusp of a new revolution: the AI era. This era demands not just new tools, but a fundamentally different way of thinking about creativity.
What is "Reversed Creativity"?
Imagine this: creativity is no longer a solo performance, but a dynamic dance between human and technology. This is the major difference frombefore: it's a dance that requires a constant balancing act, leading and following, control and surrender. Yes, it brings surprise, wonder, and sometimes disappointment. This is what we call "Reversed Creativity" – a concept that aligns with Amabile's (1983) Componential Theory of Creativity, where AI becomes a new external factor that fosters creativity. It's a fundamentally different way of thinking. And yet, at the same time... it's also not. Come on, Peter, what is it then? Let me take you into my thoughts.
Human and machine don't have to compete, but can, above all, strengthen each other. They form a kind of creative unit. Together they explore ideas that neither could have conceived of alone. Accepting this is already a huge change. For many, it feels like a threat, a complete paradigm shift in how we think about creativity. It contributes to letting go of our deep-seated need for control, to stop the frantic pursuit of predictability. To embrace results instead of wanting to predict them.
But take note, that "surprise" is not pure randomness. AI doesn't just generate something haphazardly. The output is always a reflection of the input – the data the system is trained on, and the parameters you set. This mindset doesn't ask us to let go of the steering wheel completely. It asks us to steer differently. Not: "I determine every step in detail." But: "I determine the direction, I provide the initial impetus, and I embrace the surprises that AI offers me."
How and Why does it work? The Dance Floor of "Reversed Creativity"
How do you achieve those creative masterpieces? By dancing with AI, and more. Embrace the AI-Human Symbiosis: Play with AI tools, and with your own mindset. Discover the possibilities, but also the limitations. See it as a game, and don't be disappointed when things go wrong – because they will.
AI making mistakes? Those are learning moments. See it as a method of trial and error. An iterative process of trying, evaluating, and adjusting. The most important thing? Define in advance, but also along the way, what you want to achieve with AI. What role does technology play in your creative process? Be prepared to adjust your goals based on the input from AI. You must be able to "reverse" at any point in the journey, to adjust your course.
The Steps of the Dance: From Spark to Masterpiece
Combine that with:
Evaluate AI output with a keen eye. AI is not perfect. It can be biased by the data it was trained on, as Cathy O'Neil (2016) describes in "Weapons of Math Destruction". Moreover, AI lacks a true understanding of context and emotion, which is essential for profound creativity. Adjust it based on your own insights and expertise. You, ultimately, are the curator of your own final result.
"Reversed Creativity" in Action: Examples from the Field
1. AI-Augmented Filmmaking: The Director as Visionary Collaborator
In 2024, director Leos Carax launched a groundbreaking project utilizing AI to generate real-time script adjustments during filming. This allowed actors to improvise with AI-generated dialogue, resulting in a unique blend of human spontaneity and computer-generated narrative structures. The film, titled "Quantum Whispers," was praised for its innovative storytelling and unpredictable plot twists.
2. Architectural Innovation: The Architect as Environmental Orchestrator
In 2025, the architectural firm BIG (Bjarke Ingels Group) unveiled a revolutionary urban development project in Singapore. Using advanced AI models, they were able to analyze complex climate patterns and human behavioral data to design a 'living' city that adapts in real-time to changing environmental factors. The architect acted as a conductor, orchestrating the AI insights into a harmonious and sustainable urban ecosystem.
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3. Musical Fusion: The Composer as Cross-Cultural Innovator
In late 2024, composer Anoushka Shankar created a groundbreaking music album titled "Algorithmic Ragas." She used AI to analyze and combine traditional Indian ragas with Western harmonies. The AI generated new melodic structures that Shankar then refined and orchestrated. The result was a unique fusion of cultures and eras, made possible by the synergy between human creativity and AI analysis.
The Psychological Toolkit for the Future
Is Your Brain Ready for This Challenge? This dance requires a specific mindset. Here is a part of the psychological toolkit that will help you navigate this new landscape.
Mental Skills
The Pitfalls: Where AI Can Mislead Us
Pitfalls? Absolutely! Your autonomy can be compromised. This can lead to a decrease in intrinsic motivation, a crucial element for creativity according to Deci & Ryan's (1985) Self-Determination Theory. The feeling of loss of control can also lead to anxiety and powerlessness. Creative freedom can seem limited. Standardization looms like a herd blindly following the leader. Over-reliance can lead to creative decline and a decrease in critical thinking. As if your muscles are weakening due to lack of exercise. Sometimes it can feel like a fading of your unique voice in the cacophony of AI-generated output. So... don't let your human touch fade away. Don't be an echo, be a voice! And yet... when "Reversed Creativity" is applied consciously, a new form of authenticity emerges.
Is Everything Different? The Familiar Elements of Creativity But Has Everything Really Changed in Our Creative Process Since AI?
Many aspects of what I have described were already present in creative processes. Reread it and replace the AI with people in a brainstorming session. For the most part, we did the same thing. Yet AI is an odd one out in the brainstorming room. And that makes us feel threatened as humans.
We don't have that enormous amount of data and knowledge in our heads. Or the gigantic opportunity to discover patterns that lie deeply hidden in that enormous mountain of data. We don't have the time to plow through that enormous data every day, looking for those patterns. And yes, an AI never gets tired. Doesn't complain or whine, doesn't work against you but with you. Is super fast and is the most knowledgeable machine ever, in a conversational style. It knows almost everything about all domains.
And, if you wanted to, it can combine them in one answer to a question: philosophy, psychology, computer science, biology, epigenetics, and so on. Moreover, it knows no emotions and feelings, and you can also use that as an advantage. Disadvantage: AI is biased. But that's no different from ourselves. And don't forget: your knowledge, insights, wisdom, and the right questions you ask determine whether AI helps you with the problem you want to solve for yourself, or with what you want to achieve.
The Future for now? It's Hybrid: Humans and AI, Hand in Hand!
"Reversed Creativity" offers a huge opportunity. An opportunity to take your creativity to unprecedented heights. It's a fantastic sparring partner. It's not AI or humans, but AI and humans. A symbiosis. A powerful alliance. So make full use of your unique human qualities: emotion, empathy, ethics, critical thinking, imagination, and experiencing the real world. Those are the ingredients that AI (yet) cannot replicate. The building blocks of our humanity.
But Above All… Put your fear in the freezer, along with your ego. Those who don't are a sitting duck. Rediscover where you can find meaning in life, think about your autonomy. Seize it, master AI, and thereby master your life. And honestly? I think the compelling nature and power of AI will therefore be a good thing. AI forces us to think about how we will give meaning to our lives. Success.
Practical Tips: Start Today
Do you want to know more about embracing this change? About stimulating AI adoption? Then read my next post. This is just the beginning. The dance has begun. Do you dare?
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